For its inaugural stakeholder conference in Saudi Arabia, OMG MENA brought the latest international marketing thought leadership and heavyweight speakers. Headlined by Prof. Scott Galloway and featuring OMG and industry experts, it was attended by close to 200 senior client, agency, media and research executives. Focused on the topic of...
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. and parent company to the OMD, PHD and Hearts & Science global media agency networks, is ranked #1 for 2022 incremental billings growth among global media management groups. As reported in the 2022 Media Agency New Business Barometer...
MBC GROUP has entered a strategic, long-term licensing and media partnership with GMG, a global well-being company operating leading brands across sport, everyday goods, health and beauty, properties, and logistics sectors. To begin the partnership, Farm Fresh, the brand under the portfolio of GMG’s food brands will feature MBC GROUP’s...
Snap introduces AR Enterprise Services (ARES), a new enterprise solution to enable businesses to integrate Snap's Augmented Reality (AR) into their owned and operated channels with ease and at scale. Through this offering, consumers are set to enjoy immersive and personalized experiences with their favorite brands, with a suite of...
Leo Burnett, the creative agency under Publicis Groupe, has become the only agency network in MENA to make the prestigious WARC Effective 100, with its Beirut and Dubai offices ranking amongst the most awarded agencies in 2022. Leo Burnett Beirut placed within the top 20 worldwide with a #11ranking, with...
YAAP, a new-age specialized content and influencer marketing company, announced the appointment of Nandita Saggu as Partner to help drive the company's growth and expansion in the Middle East. She is known for leading high-performing teams and striking high-value deals in the region. YAAP had recently made another high-profile appointment...
White Square, one of the major advertising events in Europe, covering the entire spectrum of the communications, marketing, branding and creative industries, has announced its jury for the 2023 edition. Each year, agencies from more than 35 countries submit their entries. And each year, the geography of the participants to...
WPP announced its acquisition of Goat, one of the world’s top influencer marketing agencies. Goat specialises in data-led end-to-end influencer marketing campaigns grounded in performance and measurement and was founded by Arron Shepherd, Nick Cooke, and Harry Hugo in 2015. Goat drives authentic brand engagement while integrating targeted paid media...
MBC Media Solutions (MMS), the commercial arm of MBC Group, announced the launch of its new self-serve platform, MMS Works, which will enable users to advertise on the world’s leading Arabic platform ‘Shahid’. MMS Works will enable brands ranging from SMEs, governmental institutions, to individuals with smaller businesses, and other new players into the digital advertising ecosystem to easily and effectively leverage Shahid’s over 25M Ramadan active users to maximize their brand’s presence on Shahid AVOD. Brands will be...
In partnership with Digital Dubai and Microsoft, the Mohammed Bin Rashid School of Government (MBRSG) launched a major report on ‘Advancing Artificial Intelligence Impact in Dubai: Future Directions Towards Strengthening the Digital Economy’. The report represents a major fieldwork and policy study by the MBRSG exploring questions on advancing Artificial...
Pikasso and Hic Mobile have sealed a partnership deal to enable retargeting on mobile. This agreement allows the engagement of the consumers on both big and small screens, at any moment of the day of any person passing by one of Pikasso digital screens or billboards. This partnership with Hic...
The Cultural Development Fund (CDF) has announced the launch of the Film Sector Financing Program, with a portfolio of SAR879 million (USD 234 million). The program is an initiative of the IGNITE Digital Content Program. The announcement took place at the Ignite the Scene event, organized in Riyadh by the Saudi Ministry of...
Middle East media company MBC GROUP has extended its licensing deal with NBCUniversal to ensure it keeps bringing the best of Hollywood movies by Universal Pictures and DreamWorks Animation to audiences across the MENA region. This latest multi-year extension forms part of a 20+ year ongoing relationship between MBC GROUP...
Arab nations are governed by hereditary rulers who wield the majority of administrative, legislative, and judicial power. Civil rights of both citizens and noncitizens are severely restricted. To overcome some of those limitations, residents search for tools that could help them regain their liberties. Virtual Private Networks (VPNs) are one...
The billions of dollars Netflix invested in video content last year have paid off, helping the streaming giant to beat even its own expectations. Besides adding more than ten million new subscribers in the second half of 2022 and reporting better than expected revenue, Netflix also had the largest share...
