Ramadan is a time of connecting with one another and coming together as a community. Over the past 30 years MBC Group has become an important part of the Ramadan Experience serving as a way for families and friends to come together and connect over their favorite shows and actors....
Automobili Lamborghini have begun hosting a series of exclusive events across the world to commemorate Lamborghini’s 60th anniversary. As part of the celebrations in Saudi Arabia, Lamborghini Riyadh invited guests from all over Saudi Arabia for an exclusive Lamborghini Bull Run in the capital. The event showcased the power and...
Havas Middle East appoints Karine Barakat as the agency’s General Manager overseeing the Havas business in Egypt. Based in Cairo, Karine will be responsible for overseeing the entire operation in the country, including the creative, media and PR divisions. With over two decades of experience in advertising, digital, content and technology, Karine...
The World Out of Home Organization (WOO) has chosen 12 international out-of-home professionals to make out-of-home (OOH) more “green”. The WOO Sustainability Task Force is led by CEO of BlowUP Media, Katrin Robertson who asserts: "Global emissions are an overriding concern and responsibility for all major industries. Many OOH companies...
WPP has announced a new partnership with Braze, the comprehensive customer engagement platform that powers interactions between consumers and brands. The partnership will focus on joint integrations and solution development aimed at helping brands leverage their first party data to create personalised engagement. Working together, WPP and Braze will help...
A complex post-pandemic retail landscape, including a shift to omnichannel shopping, has resulted in a need to rebalance marketing strategies to ensure customer experiences are both seamless and profitable. To succeed in retail and deliver both value and sustained growth means taking a balanced and nuanced approach. Getting this balance...
MENA media company MBC GROUP has announced the formation of MBC ANIME – a brand-new hub dedicated to the licensing, promotion, and production of anime content in the region. MBC ANIME is a venture led by renowned anime and manga expert, Stu Levy, founder and CEO of TOKYOPOP, an international...
Dentsu, one of the largest global marketing and advertising agency networks in the world, and OOH Capital Ltd, the complete out of home advisory, announced a new commercial partnership focused on delivering mutually beneficial solutions for brands, retailers and municipal authorities with untapped physical footprint and potential display media inventory. ...
BuzzGuru, an all-in-one influencer marketing platform, announced the launch of its independent influencer marketing agency, Famesters. Founded in 2017, BuzzGuru has been dedicated to help brands connect with their audiences and build meaningful relationships through the power of influencer marketing. With a data-driven approach to running campaigns and a human...
WPP has announced the acquisition of Obviously, a technology-led social influencer marketing agency based in New York, with operations in San Francisco and Paris. Founded by Mae Karwowski and Maxime Domain in 2014, Obviously’s proprietary next-generation tech platform increases campaign efficiency and enables the company to service large-scale complex campaigns for...
ASDA’A BCW, the reputed Middle East communications consultancy, has been named ‘Middle East Consultancy of the Year’ at the prestigious 2023 EMEA SABRE Awards, the international PR awards programme organised by PRovoke Media that is evaluated by a jury of more than 50 industry leaders. This is the fourth agency of...
The First Group has appointed Red Havas Middle East as their official communications agency of record to lead the group’s corporate reputation efforts across the UAE. The First Group is an award-winning, dynamic, integrated global property developer with a fast-growing portfolio of upscale hotels, residential properties, F&B brands and real...
It has been twelve months since a group of C-suite executives unleashed their combined experience into the business world with the launch of TOUGHLOVE Advisors (TLA), a new company that is said to have disrupted the traditional consultancy model in the UAE and beyond. Specialising in improving business performance for...
WebEngage, a full-stack Retention Operating System, announced its partnership with Dubai-based full-funnel marketing consultancy Team Red Dot. The partnership will enable Team Red Dot to provide its clientele with retention-marketing services by leveraging WebEngage’s full-stack solutions suite, which is renowned for its know-how in customer engagement, data analysis, and personalization...
Saniss Awards, the new festival that rewards the best of Health & Wellness advertising from the five continents, has extended the deadline for its call for entries. Agencies now have until April 10 to register and submit up to five (5) entries free of cost. It is worth reiterating that...
