Dubai Lynx, MENA’s Festival and Awards for creative excellence in branded communications, has today published the first Dubai Lynx Creativity Report. The Report, which is available to everyone, shines a light on the best creative work, as selected by Lynx Juries and includes the rankings for this year’s top performing...
Search marketing is on the cusp of its most consequential transformation since Google first introduced its sponsored keyword search auction over 20 years ago, and the more recent introduction of the use of data and algorithms to provide greater personalisation in search results. Now a third era of search beckons...
Dentsu has promoted Faisal Ahmed to Head of Performance Media for dentsu MENA. This newly created role is said to be designed to strengthen client focus and provide operational leadership for Performance across the group’s media brands Carat, iProspect and dentsu X. Performance Media is a specialised unit within the service...
Publicis Groupe, the integrated marketing and advertising network, is launching a first-of-its-kind internship programme for retired professionals aged 60 years and older. Also known as a ‘returnship’, this bespoke programme provides opportunities to an often-forgotten segment of society by re-integrating them into an inclusive and meaningful environment. Titled ‘The Grand...
Following a multi-way international pitch, Kinetic Brands, the independent brand and digital experience consultancy, has been appointed to deliver the new brand strategy, identity and website for a new unrivalled super-regional IP firm servicing and managing the intellectual property (IP) portfolios for some of the world’s leading brands across the Middle...
Sila Insights, the Dubai-based AI-powered consumer intelligence company, today unveiled the findings of The Ramadan Shift, a thought-provoking study that examined the changing lifestyle priorities of Gen Z and millennials during the Holy Month. According to the study, Ramadan pursuits are becoming more individualistic, reflecting changing demographics, media consumption habits...
Following a multi-agency pitch, Virgin Mobile UAE has appointed Havas Middle East as its creative and public relations partner. Havas Creative will lead the brand’s strategy and creative direction, while Red Havas will leverage its communications expertise to deliver a 360-degree approach to Virgin Mobile’s storytelling and to expand its...
OSN, the TV entertainment company for premium content in the MENA region, has announced that Sheikha Al-Zain Al-Sabah will be departing from the company's board to assume her new role as the Ambassador of the State of Kuwait to the United States of America. Sheikha Al-Zain Al-Sabah was a member...
YAAP, a new-age specialized content and influencer marketing company, announced that Dr Ahmed Abdul Rahman AlBanna has joined its advisory board. Former UAE Ambassador to India, Dr AlBanna, will have hands-on involvement in YAAP’s key strategic initiatives aimed at growth and expansion in the GCC region. The addition of a...
Data analysts at Betting Sites have done a deep dive on Statista into different social medias and their revenues and growth percentages to find out who is leading the pack. Over the next four years, TikTok, is projected to double its ad revenue by $7.4 billion and take over 37%...
On Monday April 3, Twitter users noted that the platform’s logo on the homepage and loading screen was changed from its signature blue bird to a dog icon. This dog graphic is the logo for dogecoin, a cryptocurrency Twitter owner Elon Musk has publicly supported in the past, allowing owners...
The Weber Shandwick Collective (TWSC) announced the findings of its Earned Effect study, conducted in partnership with the Institute of Practitioners in Advertising (IPA) that explored the impact of campaigns that earn coverage and conversation on business performance. The study evaluated global case studies over a 10-year period across brands and categories. The...
Procter & Gamble (P&G), home of leading brands such as Pampers, Tide, Ariel and Herbal Essences, is collaborating with key retailers across the GCC region to step up as a Force for Good, this Ramadan, by launching a campaign to accelerate efforts to help provide access to clean drinking water to...
White Square is one of the largest international creativity festivals in Europe that is expanding worldwide. Annually agencies from more than 35 countries submit their entries. The festival’s call for entries is open in the following categories: BRANDING CREATIVE MARKETING EFFECTIVENESS MARKETING SERVICES MEDIA DIGITAL CRAFT White Square jury...
.jpg)
Heinz, makers of the world’s favourite ketchup have dreamed up a double ended ketchup bottle that could provide the solution to problems facing fans worldwide. The Heinz Ketch-Up & Down bottle has two lids that mean no matter which way up you store it or use it, ketchup connoisseurs can...
