Emir Yüksel, an awarded Turkish Creative Leader has joined McCann Istanbul as Executive Creative Director (ECD) with immediate effect. Emir is no stranger to the industry in Turkey, having worked at agencies like TBWA, Rafinerri, VMLY&R, DDB and select others during his tenure as a freelance creative. He has worked across...
Shahid announced a 3.5x growth over the past 12 months. This great performance of the Arabic streaming platform powered by MBC GROUP is due to the strong and dynamic partnerships across various industries – including telcos, device manufacturers and other brands, banks, and airlines – that have been key in...
AppsFlyer has launched its new measurement and Data Clean Room support for ChatGPT plugins. Brands and marketers can now measure the customer journeys and performance of their ChatGPT plugins across all platforms — including mobile app, CTV and web, as well as across all paid, social and organic traffic sources...
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Augustus Media, the Middle Eastern digital media company, has announced three strategic partnership with prominent regional mobile, TV, content and news aggregator applications. Through this collaboration, both of Augustus Media brands, Smashi and Lovin, aim to offer a wide range of content, spanning from lifestyle to business. Smashi is a...
In line with its commitment to enhance the global competitiveness of the UAE’s Food and Beverage (F&B) industry, UAE Restaurants Group (UAERG) announced its strategic partnership with JLL to improve efficiency and drive growth within the country’s foodservice market. With an estimated growth forecast of 6.8 percent CAGR predicted during the...
On May 5, the PRO PR GLOBE Awards were celebrated as part of the 20th edition of the PRO PR conference at the Jezero Hotel on the Plitvice Lakes in Croatia. PRO PR Awards is an annual acknowledgement intended for communication professionals who through their proactive work, have ethically promoted...
Atmosphere Core, a hospitality travel operator which is celebrating its 10 year anniversary this year, has appointed Brazen MENA to handle the communications across its portfolio of world-class resorts in the Maldives. The award-winning agency will be looking after the PR for Atmosphere Hotels & Resorts and Colours of OBLU,...
Arthur D. Little (ADL), the global management consulting firm, has promoted three of its consultants to the rank of Partner across the Middle East: Sally Menassa, Paolo Carlomagno and Eddy Ghanem. Commenting on the appointments, Thomas Kuruvilla, Managing Partner at Arthur D. Little Middle East said: “As part of Arthur D....
Bayt.com, the renowned Middle East job search portal, has announced the addition of Artificial Intelligence as a new feature to its groundbreaking video evaluation software, Evalufy. This upgrade enhances the platform's ability to generate interview questions and assess candidates automatically for various job positions and grade them according to their...
WebEngage, the full-stack Retention Operating System, has partnered with the Swedish home-furnishings retailer IKEA Saudi Arabia & Bahrain, a subsidiary of Alsulaiman Group, to enhance its customer engagement. With the aim of providing a sustainable, affordable, unique, and customized furnishing experience to its consumers, IKEA Saudi Arabia & Bahrain will deploy...
MBC Media Solutions (MMS), the commercial arm of MBC Group, has announced the signing of a Memorandum of Understanding (MoU) with the Saudi Tourism Authority (STA) at the Arabian Travel Market in Dubai. The agreement aims to develop and produce high quality Saudi tourism content and promote it in the...
The Bold Group, a Saudi-based independent marketing and communications agency, has recently secured the Saudi Payments account. This win represents a significant milestone for the company that offers a range of services under its three verticals: Bold Brands, Bold Comms, and Bold Experience, with each vertical specializing in a different...
Serviceplan Middle East has been awarded the global creative account for Experience Abu Dhabi, the destination brand managed by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi). Following a multi-agency pitch, the agency was appointed to lead the global creative marketing campaigns over the next three...
At its fifth annual #WeSeeEqual summit for Asia Pacific, the Middle East, and Africa (AMA), Procter & Gamble (P&G) announced bold new commitments aimed at advancing Equality & Inclusion (E&I) across the region. World-renowned advocates and personalities from the private and public sectors attended the event. Built on the theme...
MBC GROUP is announcing the launch of “Ard Al-Million” – or “Million Dollar Land” – a new adventure reality TV competition based on the international Dutch-founded format, “Million Dollar Island”. Televised from the heart of NEOM, “Million Dollar Land” is produced by MBC GROUP in partnership with Blue Engine Studios....
