In a celebration of classic penmanship and Arabic design, luxury accessory brand Montblanc featured, in its stores across the Middle East this Ramadan, artwork by American University of Sharjah (AUS) visual communications student Rana Kassem. The campaign aimed to create a modern and creative artwork for Montblanc’s boutique windows that both...
Identity, a UK-based full-service events company with over 20 years of blue-chip experience, is expanding its business to the Middle East with the opening of two new offices in the United Arab Emirates, in both Abu Dhabi and Dubai. Building on the successful delivery of some of the largest HMG-led...
Dubai welcomed 4.67 million international overnight visitors in the first quarter of 2023, compared to 3.97 million tourists during the same period in 2022. This marks a 17% YoY growth and the city’s best Q1 performance since the pandemic, placing it firmly on track to becoming the most visited international...
Dubai Safari Park has appointed Incubeta as its social media agency. Incubeta will be responsible for the content creation, community management and optimisation of social marketing as well as providing social strategy, planning and buying services that will further increase Dubai Safari Park’s visibility, engagement and performance in the UAE...
Spark Foundry, the global media agency under Publicis Media, the media arm of Publicis Groupe has announced the renewal of its partnership with Almarai, the renowned food and beverage company in the Middle East and the world's largest vertically integrated dairy company, for media buying and planning services. This re-appointment...
Leo Burnett Dubai has appointed Muhammad Ali as its new Executive Creative Director, in charge of leading and overseeing the creative output and growth across the agency portfolio. Regarded as one of the industry's most talented and creative minds, Ali brings with him over 15 years of industry experience, having...
STARZPLAY Arabia has appointed Tony Saab as the Senior Vice President of Content and Strategic Partnerships. In this role, Tony will be responsible for developing and implementing content acquisition and original production strategies, which will further bolster STARZPLAY's ever growing library of original content and shows. This includes all aspects...
YAAP, a new-age specialized content and influencer marketing company, has launched ‘The State of Influencer Marketing in UAE 2023’ report, in conjunction with UAE media and news outlet Khaleej Times. The comprehensive report, a first-of-its-kind deep dive into Middle East’s burgeoning influencer marketing domain, was launched at Khaleej Times’ marketing...
Shufti Pro, the identity verification service provider helping global businesses to onboard legitimate customers, reveals growing levels of identity fraud in the Middle East. Shufti Pro’s latest Identity Fraud Report found the level of identity fraud to be 28% in UAE and 36% in Saudi Arabia, compared to compared to the...
Deloitte Middle East has released the results of the second edition of the Middle East Technology Fast 50, the list of fastest-growing technology companies in the region. The program recognizes technology companies based on revenue growth over the last four years. In this edition of Technology Fast 50, Deloitte Middle...
New York Festivals Advertising Awards announced the 2023 NYC Executive Jury of prominent creative leaders recruited to judge entries submitted into the New York Festivals Advertising Awards. Together these creative industry innovators and thought leaders will join together in live face-to-face Executive Jury sessions. The 2023 NYC Executive Jury is...
Cannes Lions has announced the first honorary Creative Maker of the Year award as part of the 70th edition of the International Festival of Creativity. The inaugural award will be presented at the Festival to legendary filmmaker, screenwriter, actor and producer, Spike Lee. When the Festival was founded in 1954,...
STARZPLAY, ranked consistently among the region’s top three subscription video on demand services, has signed a landmark deal with Sky News Arabia, the pan-Arab news network. The channel carriage deal adds Sky News Arabia to the growing roster of news and entertainment available on STARZPLAY. Since its inception in 2012,...
Merkle, dentsu’s technology-enabled, data-driven customer experience management company, has appointed Omar Khan as Head of Data & Analytics of the MENA business. Khan’s arrival comes as local and regional clients continue to undergo digital transformation on their journey’s to meet ever changing customer expectations. In his new role, Omar will...
White Square advertising festival continues to call for entries, executed between January 1, 2022 and April 28, 2023. The final deadline which has been set for April 28, 2023 has been extended till May 15, 2023. This year the festival celebrates its 15th anniversary. Over the years, White Square attracted...
