Volkswagen Middle East renews its partnership with Carpool Karaoke Arabia for the third year in a row, for the fifth season of the show. The TV program, an Arabic-language version of US-based award-winning “Carpool Karaoke”, will feature a star-studded line-up of Arab celebrities being driven around the streets of Dubai...
Phil Nelson has been appointed to lead the international business operations of CNN Worldwide and the network’s work with commercial partners outside of the United States. Nelson replaces Rani R. Raad who left after 25 years at the company. As Executive Vice President of CNN International Commercial (CNNIC), Nelson is...
Spark Foundry MENA, the advertising agency under Publicis Groupe, has signed on to continue their years-long partnership with the Department of Culture and Tourism - Abu Dhabi (DCT). Publicis Groupe created Majlis@Publicis, an exclusive business solution honouring the cultural heritage of Abu Dhabi and DCT’s aspiration to be one of...
UAE residents are increasingly conscious about product packaging and are making purchasing decisions based on how environment friendly it is. This is according to a recent survey conducted by global consulting firm AlixPartners that explores the impact of sustainable packaging on consumer purchasing decisions to encourage more manufacturers to embrace...
Socialize, the Dubai-based socially-led creative & media agency, has been recognized at the 27th annual Webby Awards this month, for a first-of-its-kind employee relations campaign using NFTs, created for its client Plus Company. The PlusConnect NFT Collection and Innovation DAO won in the HR and Employee Experience category, with Socialize...
Since 2015, the electriclime° team in Dubai has helped the company flourish in one of the world biggest growing advertising markets. As a production house in the MENA region, shoots have spanned across the continent, pinpointing the best locations and creating the best possible films for their clients. electriclime° prides...
Seedtag, the Madrid-based global contextual advertising company, has launched a powerful new generative AI capability that gives brands and agencies the capacity to build tailored creative based on the context of the surrounding page-level content. Advertisers can now benefit from iterations of ads that better fit “where they live” online....
MBC GROUP, the renowned media company in the Middle East and North Africa (MENA), has launched MBC LOUD FM, a brand-new radio station offering a new experience for listeners of the Kingdom of Saudi Arabia (KSA). Designed for English-speaking and international music fans, MBC LOUD FM is a Contemporary Hit...
LPS, a UAE-based marketing communication agency, has been selected by Dubai Chambers following a bid to manage its social media presence and content production services across its four brand accounts: Dubai Chambers, Dubai Chamber of Commerce, Dubai International Chamber, and Dubai Chamber of Digital Economy. LPS was assigned as Dubai...
UM MENAT gathered their clients to present a global-first research study to put their brands ahead of the competition when it comes to ads on TikTok. Over 60 clients from over ten brands gathered at the TikTok Lounge to learn about the brand principles for the best performance in media...
Saudi Arabia-based advertising and marketing agency XELEMENT has announced its collaboration with Al-Jazirah Vehicles, a renowned car dealership company in the KSA. XELEMENT will be in charge of Al-Jazirah’s marketing communication strategies and creative content, with the aim to further solidify the company’s position in the Saudi market. Mohammad Al-Kraidees,...
On May 4, 2023, Dubai-based FP7McCann and its partners, Mastercard and McDonald’s, won the Marketing Society Award. The UAE chapter of The Marketing Society organized its annual Awards, a ceremony attended by 70 leading marketers, to celebrate the best in regional marketing campaigns, strategies and leadership. The recognized work was one...
Dubai-based marketing and data-focused digital agency, PivotRoots, has secured the media contract for Urban Company in the UAE. The agency will be in charge of developing and executing data-driven strategies to strengthen Urban Company’s digital marketing efforts in the GCC. This win comes as PivotRoots continues to expand its marketing...
Serviceplan Middle East has appointed Rawida Saadé Maksoudian as Client Servicing Director. Born and raised in Dubai, Rawida is a seasoned communications professional and brand specialist with over 15 years of experience in brand management. She also possesses a unique blend of expertise in advertising, shopper marketing, and digital media. Rawida's ...
After a successful trial period in the MENA region, Snap has rolled out First Story ads to advertisers across the globe, enabling them to reserve the coveted first ad that a Snapchatter sees between Friends Stories. This new takeover product complements Snap’s existing offerings like First Commercial and First Lens,...
