NVIDIA, a full-stack computing company, and WPP announced they are developing a content engine that harnesses NVIDIA Omniverse and AI to enable creative teams to produce high-quality commercial content faster, more efficiently and at scale while staying fully aligned with a client’s brand. The new engine connects an ecosystem of...
The UK-based Caples Awards, a free-to-enter global festival run by creative people for creative people, announced its winners last week for 2023. IMPACT BBDO, winning 5 golds, 9 silvers and 3 bronzes, has been named Agency of the Year for 2023. It is worth mentioning that this the first agency...
A team of UAE-based young creatives have launched an Interactive Cannes Lions prediction platform dubbed 'The Loudest Roar'. The groundbreaking open-to-all platform empowers emerging talents worldwide to step into a Cannes Lions jury member role and predict which campaigns will roar the loudest at this year’s prestigious awards festival. Participants compete for...
The IAA-Lebanon chapter held an ordinary general assembly in the presence of its members, and elected a new board for a two-year mandate. The renewed executive committee includes: President: Naji Boulos - Founder Jicébé Creative Consultancy Vice President: Emile Tabanji - CEO Levant Impact BBDO General Secretary: Joyce Abboud Hallak...
With 75% of Gen Zers and almost half of Millennials making purchasing decisions influenced by social media ads, it`s no wonder brands and companies continue pouring money into this type of advertising. According to data presented by OnlyAccounts.io, brands worldwide have spent a whopping $673bn on social media ads in...
As a milestone toward achieving Vision 2030, The Bold Group in partnership with Saffron Brand Consultants will host a brand leadership event on Tuesday, May 30 at The Sima Space in Riyadh. Themed “Pioneering with Purpose”, the event will explore how Saudi brands are innovating for the future prosperity of...
Wunderman Thompson Intelligence released ‘The Age of Re-enchantment’, a new report which explores how a tumultuous few years have left global consumers yearning for something more. Having surveyed more than 3,000 adults across the UK, the US and China, Wunderman Thompson finds that more than three-quarters of people now...
Gambit Communications has announced six new hires. These appointments come following further multinational client wins for the burgeoning independent communications agency. The diverse group come from Egypt, UK, Russia, India, Palestine and Syria, speak five languages between them, and is set to bolster Gambit’s PR and Influencer Marketing creds, as...
The King Abdulaziz Center for World Culture (Ithra) is inviting international filmmakers to collaborate with their Saudi counterparts under a new open call supported by a funding initiative. One of the largest film producers in the Kingdom, Ithra announced the plan at this year’s 76th Cannes International Film Festival. Under...
In support of the Reimagine Strategy, Jaguar Land Rover (JLR) has appointed Hearts & Science, a brand of Omnicom Media Group, as its new global media agency. The network was appointed following a thorough evaluation process. A successful global transition concluded this month, completing the move across all five key...
Publicis Groupe ME took home a total of 22 awards (9 Gold, 10 Silver, 3 Bronze) at the recent MENA MMA Smarties 2023, which honours the most effective modern marketing across the region. Additionally, Saatchi & Saatchi MEA was crowned the most coveted recognitions of the evening – Creative Agency...
IMPACT BBDO has announced its new partnership with Ithra, the Saudi cultural and creative destination for talent development and cross-cultural experiences. The agency will be responsible for the creative development of Ithra’s corporate and promotional campaigns. Ithra, The King Abdulaziz Center for World Culture, which means "enrichment" in Arabic, has...
electriclime° have added award-winning and Oscar-shortlisted filmmaker Dania Bdeir to their director roster. The Lebanese writer and director will be represented exclusively in Asia and Australia, and on a freelance basis in the MENA region. Based in Dubai, Bdeir has a wealth of experience through her work, with her film...
The MENA Digital Awards 2023, one of the most awaited events in the digital industry across the Middle East and North Africa (MENA) region, is announcing the commencement of its 2023 edition. This award show has been established to recognise and celebrate digital excellence and creativity among agencies, brands, and...
Sustainability will be one of the top concerns on the agenda at the World Out of Home Organization (WOO) Global Congress in Lisbon, which is scheduled from June 7-9. WOO has just announced a Sustainability Task Force led by blowUp Media CEO Katrin Robertson and she will be part of...
