For its first-ever participation at the prestigious Performance Marketing World Awards Global, Omnicom Media Group’s Hearts & Science MENA celebrated an impressive result: the most awarded agency, with the Grand Prix and three category winners. Two of its campaigns shone brightly: “Luxury Growth Acceleration with First-Party data” for Atlantis Dubai...
The College of Architecture, Art and Design (CAAD) at American University of Sharjah (AUS) will present its annual senior showcase Six Degrees from June 9 to 16 at Dubai Design district (D3), featuring creative work by more than 100 graduating students across the disciplines of architecture, interior design, design management,...
electriclime° have added AOE, a highly-skilled Thai filmmaker, to their director roster. Based in Bangkok, AOE will be exclusively represented in the MENA and Australia regions, while also offering freelance services in the Asian market. AOE's commercial work is renowned for its distinctive visual style and compelling cinematic storytelling. With...
WPP and the American Society of Clinical Oncology (ASCO), the world's leading professional organization for physicians and oncology professionals, have teamed up to unveil the first-ever audible sound of cancer cells being destroyed using pioneering technology. Today, one in three people are expected to be diagnosed with cancer in their...
Prior to the shortlist announcement due on June 13 and following the Dubai judging session hosted by McCann Health, the Gerety 2023 UAE agency of the year has been announced and it goes to Impact BBDO. Khaled AlShehhi, Executive Director Marketing and Communication at UAE Government Media Office will be presenting...
Bybit, a cryptocurrency exchange established in 2018, has announced a partnership with American University of Sharjah (AUS) in a move to further its commitment and advance crypto adoption in the UAE. The parties joined hands with a Memorandum of Understanding signed in Sharjah yesterday. A Bybit contribution of AED 1,000,000...
Like Digital & Partners has announced the appointment of David O'Sullivan as VP of Commercial for the MENA region. Keen to continue its rapid expansion into the GCC market and beyond, the award-winning digital transformation agency has hired a seasoned professional with more than 19 years of experience in the...
Almost all UAE consumers expect commercial brands to understand and cater to their individual needs, according to a report released today by ServiceNow, a digital workflow company that aims “to make the world work better for everyone.” The study — in which researchers interviewed 13,000 adults across EMEA, including 1,000...
The Abu Dhabi-based digital marketing and transformation company MAGNITUDE announced the new stars of its ‘Digital Stars’ content creator learning program, a first of its kind in Abu Dhabi that aimed to elevate the skills and knowledge of digital storytellers in specialized fields. The program’s 16 content creators were recognized for...
Publicis Groupe Middle East has appointed Kareem Monem as Chief Executive Officer for Digitas ME, the marketing transformation agency. Under his leadership, Kareem will further accelerate the agency’s growth by connecting data-driven insights, creative experiences and innovative technologies to deliver unparalleled hyper experiences between brands and consumers. For nearly two decades,...
Dubai-based brand consultancy and communications agency, Coffee Communications has been commissioned to build and manage media communications for the renowned retailer in the UAE and GCC region. Founded in 1996 in Lebanon, the BFL Group is steadily growing throughout the Middle East and Europe with the sole goal of serving consumers...
XELEMENT, the Saudi-based communications agency, is expanding its offering to introduce media services including media strategy, planning & buying, and data & analytics. The new media services will complement XELEMENT's existing advertising, branding, and marketing consultancy services. XELEMENT's new unit will be led by the new Media Director Eddy Hanna, a...
With more than 2.7 billion gamers worldwide, in-game advertising can give brands incredible reach. Over the past five years, the revenue from this form of marketing has more than doubled before seeing a downturn in 2022, the first in the market's history. According to data presented by CasinosEnLigne.com, in-game advertising...
Nakheel, the global master developer, has been recognised at the Transform Awards MEA 2023, which honours excellence in rebranding and brand strategy. Nakheel swept the board, winning six accolades including Gold for the categories of Best brand evolution (corporate), Best visual identity from the property, construction and facilities management sector,...
Global strategic advisory network H/Advisors has launched its offering in the Middle East, working in close partnership with parent company Havas, one of the world’s largest communications groups. H/Advisors provides advice and PR support across a wide range of business challenges, whether building a sustainability strategy, preparing for a financial...
