Socialize has made history by becoming the world’s first social media agency to conduct performance reviews for team members using AI leveraging OnLoop’s proprietary Prism technology. The Dubai-based agency is enhancing its performance review process and improving feedback for multi-cultural teams by leveraging the power of Prism Summaries by OnLoop....
Gerety Awards, the creative prize that brings together an all female jury to select the best in advertising, reveals the global shortlist along with the agency and production company of the year by country titles. The campaign 'Dirty Laundry' for ABAAD Resource Center for Gender Equality by Leo Burnett Beirut...
Havas Middle East has announced three major new appointments to its senior leadership team across functions, in line with its unprecedented growth. The strategic restructuring is said to be part of the agency's expansion and comes to reinforce its unique ‘Village’ model, described as the most integrated in the industry. The...
Yas Island Abu Dhabi is once again about to win hearts with another upbeat summer hit featuring this time Kuwaiti band ‘Miami’ and an all-new groovy twist to Arabic fan-favorite ‘AlHamdullah w Chefnakom’. The cheerful remix takes viewers on a joy ride across Yas Island’s world-class leisure and entertainment attractions...
Digital Media Services (DMS), the digital arm of Choueiri Group has been appointed as the exclusive media representatives for global football content and media business, Footballco, which is home to the two most popular digital football media brands in MENA, Kooora and GOAL. DMS, alongside Footballco’s Dubai-based commercial team, will...
IMPACT BBDO is unstoppable and keeps on breaking new ground in the region. The latest from the agency are the top accolades scooped at prestigious international awards shows. So far this year, IMPACT BBDO has picked up three Grands Prix at three major advertising shows, a first-time, hat-trick, for the...
Epsilon, a global advertising and marketing technology company, announced the findings of the industry’s largest, most comprehensive global study of retailers and brands on the current and future state of retail media. The survey sought to better understand brands’ and retailers’ perception of and approaches to retail media. In addition,...
Effie Worldwide has announced the 2022 Effie Index, the annual ranking of the companies behind the world’s most effective marketing - with AB InBev, McDonald’s, WPP, Ogilvy, Leo Burnett Middle East, and Slap Global named Most Effective Marketer, Brand, Agency Holding Group, Agency Network, Agency Office, and Independent Agency, respectively....
Leo Burnett Middle East has managed to secure the coveted title of Most Effective Agency Office in the world in the 2022 Effie Index, a global ranking of the most effective agencies, marketers and brands. Announced annually, the 2022 Effies Index analysed more than 4,300 winner and finalist entries from Effie Awards...
Production company electriclime° continues to expand its director roster with a new add, namely the award-winning filmmaker Adinah Dancyger. The New York-based director will be represented exclusively through the MENA and APAC regions. With a background in documentation, photography and creative writing, Dancyger has created an impressive portfolio in the commercial...
Ras Al Khaimah Tourism Development Authority (RAKTDA) has revealed the preliminary results of 'Get More', its brand-new digital-first campaign to position the Emirate as an attractive summer destination for domestic and international travelers. Launched in April and running until the end of September 2023, ‘Get More’ has already seen exceptional...
Havas Media Middle East has been awarded the digital media business for LG Electronics, in a three-year deal. Havas Media’s Dubai hub is responsible for managing LG's digital presence across the GCC, Levant, Egypt, Algeria, Morocco, South Africa, Nigeria, Kenya, Turkey, Pakistan, Azerbaijan, Georgia and Armenia, with specialized support teams...
The global Out of Home industry has recovered the ground lost in the pandemic, President Tom Goddard told the World Out of Home Organization's (WOO) Global Congress this week, but the industry needed to raise its focus from maintaining global share at around five per cent to increasing to ten...
Al Arabiya Network, the international Arabic news television channel, has received five gold awards at the 44th annual Telly Awards, the world’s largest honour for video and television across all screens. The Network, which is operated by the media conglomerate MBC, also received 20 silver and 13 bronze awards in various...
Emirates NBD, the banking group in the MENAT (Middle East, North Africa and Türkiye) region has joined a pledge to accelerate the achievement of the UN Sustainable Development Goal 5 (achieve gender equality and empower all women and girls). As part of its ongoing commitment to promote gender equality and...
