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In Brief

Campaigns that make a clear ‘Promise to the Customer’ more likely to drive brand health, market share, and long-term sales, new research finds Image

Campaigns that make a clear ‘Promise to the Customer’ more likely to drive brand health, market share, and long-term sales, new research finds

The B2B Institute, LinkedIn’s marketing think tank, in partnership with WARC, have published “Making a Promise to the Customer: How to give campaigns a competitive edge,” a white paper to help brands create more effective marketing by placing a clear Promise to the Customer at the heart of their strategy.   ...

In Brief 21 Jun 2023