WPP—one of the world’s “Big Five” communications holding groups, once shaped by legendary figures like Sir Martin Sorrell and more recently led by Mark Read—is entering a new chapter. The company has appointed Cindy Rose as CEO, effective September 1, 2025.Rose succeeds Read, who steps down after seven years as chief...
The visual features a feline figure—reminiscent of Bastet, the ancient Egyptian goddess—prowling the streets before morphing into the PUMA logo’s silhouette. The teaser contains no text or tagline; it is relying entirely on symbolism and mood to spark intrigue and aims to fuse mythology and modern identity, raising anticipation about the...
To launch this year’s cycle, Epica has named Claire Bridges, founder of Now Go Create, as President of the 2025 jury. A seasoned creativity consultant, Bridges brings extensive experience across advertising, public relations, and creative education. She is also the former course leader of the Cannes Lions Creative MBA and...
The One Club for Creativity has opened the global call for nominations for the 2026 Creative Hall of Fame, which recognizes lifetime achievement in advertising, design, and education.Launched in 1961 with the induction of Leo Burnett, the Hall of Fame brings together the Copywriters Club Hall of Fame, the Art...
This year’s competition attracted 1,210 entries from 38 countries spanning Europe, North and Latin America, the MENA region, Asia, China, and beyond.Entries were assessed across six jury panels composed of internationally acclaimed creatives and communications leaders—many of whom are regular jurors at major global awards shows.From Beirut to Bangkok, the...
In this role, Rez will contribute to shaping the club’s global programming, support the expansion and regional relevance of The One Show and ADC Annual Awards, bolster the Global Creative Rankings, and build stronger connections between the organization and top creative universities and institutions. Board members also play a critical...
The campaign, built around the tagline “Treat Yourself with a Holsten”, was shot entirely in the Kingdom and leans on a playful, hyper-local storyline.The premise: Georgina has been spotted making weekly visits to a neighbourhood ‘bakala‘ (convenience store) to pick up her favourite treat—a bottle of Holsten. The rumour spreads...
Huawei has appointed Memac Ogilvy as its new public relations partner for two of its key business units in the region: Huawei Consumer Business Group (CBG) for the UAE, and Huawei Information and Communication Technology (ICT) for the Middle East.The appointment marks a strategic move by Huawei, as the technology...
On its ninth anniversary, the agency announced the promotion of Peshang Ahmed to Creative Tech Lead, while simultaneously unveiling Trace—a new platform designed to give employees a real stake in the company’s success.The creative industry is no longer defined by traditional roles. As platforms, formats, and technologies reshape the landscape,...
As brands increasingly compete for consumer attention across diverse touchpoints, sonic branding has emerged as a critical tool for driving recall, emotional engagement, and multi-sensory consistency. For heritage brands like Gandour, it presents an opportunity to evolve while preserving the emotional connections built over generations.Gandour’s new audio signature features a...
Mark Read, the Chief Executive Officer (CEO) of WPP, one of the world’s five dominant advertising and marketing holding companies — and the largest based in the UK., will step down from his role at the end of 2025.This decision concludes a seven-year tenure—and more than 30 years with the Company—...
Extend The Ad Network, a Saudi-based agency specialized in integrated marketing and strategic communications, has unveiled its new Board of Directors to steer the group into a phase of growth, innovation, and creative leadership.This move is designed to boost the company’s competitiveness, enhance its adaptability to swift market changes, and...
In a bold restructuring move, WPP has retired the GroupM name and unveiled WPP Media—a fully integrated, AI-native media company built to meet the demands of today’s intelligent, always-on marketing landscape.The launch consolidates WPP’s media, data, and production muscle into a single global entity, aligned under the WPP Media brand. With more than $60 billion in...
AppsFlyer, the global company specialised in mobile measurement, attribution, and data analytics, has announced the promotion of Sarah Maina to the position of Regional Manager, Middle East & France.In her expanded role, Sarah will lead the company’s strategic direction across two dynamic and fast-evolving markets, while championing cross-regional best practices...
MBC Media Solutions (MMS), the commercial arm of MBC Group, hosted an exclusive event in Dubai on April 28 to highlight the growing influence of sports in the MENA region, its potential for brand engagement and how brands can harness it to unlock powerful new opportunities, accelerate business performance. The gathering brought...
