Creative agency Memac Ogilvy has successfully concluded the third edition of its Red Academy program at the American University of Beirut (AUB), bringing together 80 students from the Suliman S. Olayan School of Business (OSB) for hands-on training with top industry leaders. Building on the success of previous programs, this...
A landmark meeting led by Turki Alalshikh, Royal Court Advisor and Chairman of the Board of Directors of the General Entertainment Authority, took place on Wednesday in Jeddah. The high-profile gathering brought together global and regional media leaders to discuss the evolving media landscape and explore new collaboration opportunities. Attended...
RAPP MENA, a creative and customer experience agency part of Omnicom Precision Marketing Group, has offered employees the opportunity to enjoy the Eid Al-Fitr public holidays in the UAE as a fully paid break, followed by an additional week of work-from-home flexibility. This move allows the agency’s employees “to rest,...
Meta Platforms has had a turbulent journey over the past ten years. The company reported dramatic highs and faced challenging lows, but always found a way to grow its business, outpacing even the biggest tech giants. According to data presented by AltIndex.com, Meta's revenue skyrocketed by an astonishing 1,200% over...
The Creative Floor (TCF) Healthcare Awards have awarded this year's Talent & Diversity to four UK-based charities namely Key4Life, The Ideas Foundation, School of Communication of Arts and Brixton Finishing School. The awards continue to be the only health and wellness award show in the world to donate a percentage...
Doha-based PR and strategic communications agency BLJ Worldwide has announced changes to its senior leadership team following the resignation of CEO Justin Kerr-Stevens. The move signals the firm’s continued focus on expanding its influence in Qatar and the wider region. Iman Asante, previously General Manager, has been appointed as Acting...
The AdForum PHNX Awards have established a tradition of honoring creativity, innovation, and the individuals behind impactful ideas. This year marks a significant milestone with the introduction of the awards’ first-ever trophy. Designed by Landor, a prominent global branding consultancy, the new trophy serves as more than just a recognition...
Mobile data spending has skyrocketed over the years as the world becomes increasingly connected through digital platforms, IoT devices, and smartphones. In 2024, internet users worldwide spent around $641 billion on mobile data, a figure expected to grow by another $30 billion this year. But there are huge regional differences,...
Over the past years, the metaverse has become an exciting playground for gamers and creators, offering one-of-a-kind experiences that mix entertainment and social interactions like never before. With more players willing to dive into these digital worlds, investments in metaverse gaming soared, helping the market to nearly triple in value...
LiveRamp, the data collaboration platform for the world's most innovative brands, has partnered with Arla Foods MENA to drive customer acquisition for its Back to School campaign. As the first in the region to leverage retailer transaction data for this purpose through LiveRamp’s platform, Arla Food’s in-house digital team The Barn built precise deterministic...
oOh!media CEO Cathy O'Connor is the first speaker to be announced for the World Out of Home Organization's forthcoming 2025 Annual Congress in Mexico City. O'Connor will explore the growth of retail media and its opportunities for the Out of Home industry. Retail Media is the fastest growing media sector...
NielsenIQ, the consumer intelligence company, has released a recap of the FMCG and Tech and Durable (T&D) sector under 'State of the Nation 2024' revealing insights on GCC shoppers as 2024 was a year that proved that the Middle East continues to be a hub for growth, populated by a...
Publicis Groupe Middle East has named John Nolan as Head of Sport and Commercial Investment MENA, a newly created role aimed at strengthening the Groupe’s presence in sports marketing and commercial partnerships across the region. Nolan will spearhead strategic collaborations with sports federations, broadcasters, and content owners, driving innovative sponsorships,...
Hilton appoints Alessandro Redaelli as Vice President of Operations for North Africa and Levant, based at Hilton's office in Cairo. In his new role, Redaelli will be responsible for Hilton’s dynamic portfolio across North Africa and Levant, overseeing operations at 35 hotels across seven of Hilton’s market-leading brands, with almost...
British director Hopi Allard has joined electriclime°’s roster and will be represented on an exclusive basis by the boutique production house through the MENA and APAC regions. Hopi is a whose body of work seamlessly blends the ethereal with the visceral, crafting a distinctive visual language that resonates across genres. Hopi...
