Over the past year, we have watched users come to TikTok in order to engage, create, and connect through their passion for gaming. With over 3 trillion views on gaming content in 2022 globally, TikTok has become a place where diverse audiences are able to tell new stories, discover new...
Dubai-based PR agency, Empyre Communications, which oversees a large portfolio of luxury, hospitality, lifestyle, real estate and tech clientele, has been appointed by Roya Lifestyle Developments as the acting agency, with a specialized focus on the company’s debut project, the only SLS branded standalone residences outside of the Americas, set to...
Lexus, in corporation with MBC Media Solutions (MMS) launched a digital campaign promoting Saudi Arabia’s space mission—garnering massive views & engagement online. Saudi Arabia’s historical mission, saw the Kingdom’s first ever astronauts Ali Al-Qarni and Rayyanah Barnawi – the first Arab Muslim female astronaut –travel to the International Space Station...
Omnicom Media Group’s analytics, marketing and cloud technology consultancy TRKKN has been awarded the Google Marketing Platform Partner & Reseller status in the MENA region within five months of launching in the UAE. Google awards this status to digital marketing partners that demonstrate market-leading expertise, problem solving and superior client...
Mobmio is a new mobile performance network with ambitious plans for the Middle East and North Africa (MENA) mobile app market. A business from global IT company Mitgo, Mobmio specialises in mobile app user acquisition and CPI/CPL/CPA/Revenue share monetisation services. Launched as a stand-alone business in 2023, Mobmio has already...
Cresta has announced a new leading prize as part of its 2023 competition, The Alan Page Award. Created in honour of its late President and co-executive director, Alan Page, who passed away in May, The Alan Page Award aims to further recognise and promote creative innovation and innovators “Alan was...
In Cannes, top creative leaders from across Edelman, IPG, Omnicom, Publicis and WPP joined forces on stage to deliver one of the most high profile briefs the industry has seen, impacting the lives of up to 4 billion people. The ask? To create a culture-defying programme, experience, campaign that could erase the...
Publicis Groupe Middle East appoints MacLean Brodie as Chief Executive Officer of its strategic communications agency MSL Middle East. He replaces Ajit Ramaswami. In his new role, MacLean will be responsible for overseeing client business and driving growth for the agency in the Middle East. Drawing upon the Groupe’s ‘Power...
Award-winning researchers and business professionals from around the world recently spoke at the American University of Beirut’s 7th annual Women in Data Science (WiDS@AUB) conference, held this year under the theme of data science in crises management. The event was organized by the Suliman S. Olayan School of Business (OSB)...
Renowned men’s fragrance brand AXE has been named as an Official Sponsor of the FIFAe Finals 2023. The collaboration comes as part of Unilever’s ground-breaking partnership with the FIFA Women’s World Cup 2023, which was announced earlier this year. The FIFAe Finals 2023 will once again serve as the pinnacle...
Middle East job site, Bayt.com, has recently conducted a survey on 'Modern Job Search Strategies in the MENA 2023'. The results of the survey reflect a significant shift in job search strategies, sparked largely by the increased inclination towards remote work, with 85% of respondents agreeing that they prefer companies...
Havas has announced the acquisition of PivotRoots, one of India’s leading digital marketing and communications agencies. The network’s latest acquisition comes at a time when Havas Media India is experiencing a period of significant growth and represents Havas’ commitment to positioning the network for expansion in this key market. ...
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Samsung Gulf Electronics has partnered with FRAME, a brand promoting local youth culture, to curate a unique line of Galaxy Z Flip4 accessories that merges FRAME's creative vision with Samsung's advanced technology. The creations were launched at a cultural event at Al Shindaga Museum in collaboration with Dubai Culture on...
Global media intelligence company CARMA has launched in Indonesia as part of its on-going expansion in Asia. CARMA Asia Managing Director, Andrew Nicholls, describes Indonesia as both an important market for existing CARMA clients, and a key growth opportunity with “a vibrant media and PR industry”. The company has named...
Publicis Groupe Middle East announced that Ajit Ramaswami, CEO of MSL ME, a regional strategic communications agency, has taken on a new role as a strategic advisor and corporate practice head for the Asia-Pacific (APAC) region. In this new capacity, Ajit will be focused on identifying and driving strategic initiatives...
