Netskope, an expert in Secure Access Service Edge (SASE), has unveiled a new research showing that for every 10,000 enterprise users, an enterprise organization is experiencing approximately 183 incidents of sensitive data being posted to the app per month. Source code accounts for the largest share of sensitive data being...
Publicis Groupe Middle East has revealed its gold-tier partner status with the leading digital experience platform Optimizely. A gold-tier badge is indicative of the Groupe’s market-leading capabilities in delivering innovative digital solutions by leveraging Optimizely’s advanced platforms. "It's an honour to be recognised as Optimizely's first gold-tier partner in this...
In the fast-paced consumer industry, brands need to continuously evolve to understand their audiences and maintain relevance amidst an overload of information and choices available to the end customers. Enter TikTok, the digital platform that has captured the attention of more than a billion users worldwide. The platform has become...
Leading tech media company PromoMedia, part of JGroup, a top-ranked Out-of-Home (OOH) advertising provider in the MENA region and Africa, has been selected as the exclusive media representative for TikTok in Iraq. This strategic partnership allows Promomedia to provide unique advertising solutions to brands and businesses seeking to engage with...
electriclime°, the renowned boutique film production company, has added talented filmmaking duo Roos Brothers to its director roster. The US-based pair, Josh and Logan Roos, will be represented exclusively in the Middle East and Asia, and on a freelance basis in Australia. With clients such as Dodge, BMW, Nike and Adidas,...
MDLBEAST, a music entertainment company, signed an agreement with Saudi-based Jummar Public Relations and Communications, to provide them with consulting communications services. Under the agreement, Jummar will be in charge of all MDLBEAST's strategic communications planning and PR services across Saudi Arabia. MDLBEAST is a renowned music entertainment company that introduces...
Snap Inc.announces a 33% increase in visitors to the second edition of its pioneering Snap AR Ramadan Mall. Such a significant increase is very much revealing of the appetite for immersive retail experiences across the region. The 2023 activation, which saw collaborations with leading brands such as American Eagle, Ounass...
The World Out of Home Organization (WOO) is to hold its second APAC Regional Forum in November later this year. The Forum will be held in Bali, Indonesia from November 1-3. The first APAC Regional Forum, with over 200 delegates, was held in Kuala Lumpur, Malaysia, in October 2022. WOO...
WARC, the global authority on marketing effectiveness, has launched Evolution of Marketing, a new content programme focusing on the future of the marketing discipline drawing on the latest evidence. The new programme will analyse emerging trends, technologies, media, social influences and other drivers of change relevant to marketers in a...
Virtuzone, a Dubai-based company formation specialist and corporate services provider, is partnering up with Publsh, a renowned UAE-based full-service communications & marketing agency. The collaboration aims to provide exclusive services to Virtuzone customers, offering enhanced brand awareness and PR support for startups and SMEs. With over 150 staff speaking 40...
On Thursday July 20, UM, the global media agency network of IPG Mediabrands, launched its sixth global Impact Day under the title “Building a Better Future.” Together, employees across 50+ countries, 100+ markets and 120+ offices united to give back to their local communities. In the spirit of creating meaningful...
Global entertainment studio Jam City announces the worldwide launch of DC Heroes & Villains, the first action-packed puzzle RPG game that features the most iconic Super Heroes and Super-Villains of the DC universe wrapped in an original storyline and set across legendary and landmark locations. This title offers fans an...
In partnership with Havas Media Network (HMN), Snap Inc. worked with Dynata to survey 13–34-year-olds across France, Germany, India, Mexico, the United Arab Emirates, United Kingdom, and the United States (with a sample size of 28,500 participants). The study, titled The Next Gen Social Commerce Playbook, aimed to extract strategies that...
AppsFlyer has released the 2023 edition of its State of eCommerce App Marketing report, an in-depth look at key global industry trends to guide retail marketers in building a mobile-first experience that drives engagement and sales for the second half of 2023, especially during the peak holiday season. While retail...
Interregional Sports Group (ISG) has agreed a multi season deal with sports marketing agency eVulpa to act as an exclusive ISG sales agency in the MENA region. The move will help target brands and increase direct regional support and help promote La Liga media rights locally via the ISG network....
