Dentsu has appointed Abdallah Bibi as Commercial Director – Sports, Gaming and Content Partnerships, leading the development and design of dentsu’s offering in this space in the MENA region. Reporting to Tarek Daouk, CEO of dentsu MENA, Abdallah's new role will leverage opportunities in content production, rights distribution, naming and...
PRCA MENA, the professional association for public relations and communications in the Middle East and North Africa, is annnouncing its Conference and Digital Awards 2023, set to take place on Wednesday, 8th November, at the Mӧvenpick Hotel & Residences Riyadh in Saudi Arabia. The half-day conference will feature an array...
Sandsoft Games, the mobile-first game developer, publisher and investor powered by AAA talent, has appointed Ahmed Sharif, formerly Meta’s Head of AR, VR, Metaverse Automation and Platform Engineering, as its new Chief Technology Officer. Ahmed’s appointment is another significant milestone in Sandsoft’s trajectory to becoming a leading global mobile gaming...
MBC Media Solutions (MMS), the exclusive advertising representative of the Saudi Sports Company (SSC), partners with Jahez International Company for Information Systems Technology (Jahez) to sponsor the TV broadcasting rights of the 2023-2024 sports season of the Roshn Saudi league. This collaboration comes in line with Jahez’s strategy to be...
electriclime°’s director roster has a new name, as the production company has recently signed in talented filmmaker Emile Rafael. The Prague-raised director and artist will be represented exclusively in the MENA and APAC regions. Having trained as a cinematographer, Emile made the move to directing by creating dynamic videos for...
L'Oréal Professionnel, accompanied by its agency OK C'EST COOL, is launching a new drop "Odyssea", including five new looks that transcend the constraints of reality and immerse the brand and its community into a new creative universe inspired by the underwater world. After taking a first step into the metaverse...
Recent fintech research conducted by red_mad_robot reveals that the Middle East fintech industry is experiencing significant growth and investment opportunities. Over the past two three years (2021-2023), Middle East fintech startups have received a total funding of approximately $2 billion through 140-160 deals, with a 40-43% of a total share...
UM MENAT has taken a proactive step towards environmental sustainability by joining forces with a Teads’ tool to assess and address the carbon emissions linked to the media agency’s advertising campaigns. With remarkable step already achieved in Saudi Arabia during the initial rollout, UM and Teads are now poised to...
WPP and Spotify entered a new global strategic partnership that will enable WPP to offer its clients early access to Spotify’s innovative ad products, first-party intelligence and creative ways to reach engaged audiences at scale. As part of the partnership, Spotify will become the first digital audio platform to be...
Dubai-based creative agency Sunny Side Up (SSUP) has announced its expansion into Saudi Arabia with the aim to cater to the demands of its local and international clients in the Kingdom. “I am excited to see SSUP expanding its footprint into Saudi Arabia,” says Najib Sabbagh, Founder and CEO of...
While Expo 2020 Dubai left an unforgettable mark on the world, now Expo City Dubai is carrying on that legacy, envisioning a sustainable future for all. Featuring Reem Al Hashimy, UAE Minister of International Cooperation and CEO of Expo City Dubai Authority, Saatchi & Saatchi MEA unveiled a compelling film...
The world of gaming has been supercharged in the past few years. The way digital platform users engage, create and connect through gaming has evolved remarkably. Leading the charge is TikTok, which has witnessed an extraordinary surge over the past year in gaming enthusiasts, connecting through their shared passion. From...
The World Out of Home Organization (WOO) has expanded its Global Out of Home Media Spend Index to include first party data from 81 territories, accounting for 95% of the world's GDP. Global Market Index sources data from WOO's 200 members and others to give the most accurate view of...
Emirates NBD, the renowned banking group in the MENAT (Middle East, North Africa and Türkiye) region, has signed the UAE Climate-Responsible Companies Pledge initiated by the UAE Ministry of Climate Change and Environment. As a part of its ongoing commitment to achieving net-zero goals, Emirates NBD Group is among the...
Full-service communications agency Serviceplan Middle East, the Dubai-based arm of Serviceplan Group has appointed Nishant Shah as Executive Creative Director. Shah joins the agency from Publicis Groupe in Tokyo, where he held the position of Global Creative Director. His appointment will be effective from 1st August, 2023. Nishant Shah joins...
