As the influence of artificial intelligence (AI) on media content swells, parents and guardians grapple with new challenges in guiding their children through the digital world. The Mannerheim League for Child Welfare (MLL), the largest child welfare organization in Finland, demands social media companies to take action towards a safer online...
The Immortal Awards has announced that BIG KAHUNA FILMS, an award-winning creative production house with offices in Dubai, Riyadh and Beirut, will be extending its sponsorship of the MEA jury for the 2023 competition. The continued partnership is said to reinforce the pair's commitment to highlighting and showcasing the region’s...
Kia Corporation has recently secured two wins in the Red Dot Award: Brands & Communication Design 2023 for its design philosophy exhibitions and events and Connected Car Navigation Cockpit (ccNC). Every year since 1993, international agencies, designers and companies have been invited to take part in the Red Dot Award:...
Prince Badr bin Abdullah bin Farhan Al Saud, Minister of Culture for the Kingdom of Saudi Arabia, signed an agreement with Waleed bin Ibrahim Al Ibrahim, the Chairman of MBC GROUP, to launch and operate a brand-new satellite television channel dedicated to celebrating the richness of Saudi culture. The establishment of the...
McDonald’s unveiled a limited edition branded clothing in collaboration with British skate brand PALACE, as part of its new “As Featured In” campaign. This campaign introduces meals with packaging that list all the diverse movies, games and shows the fast-food brand has been featured in, from The Office and Coming...
Etihad Airways, the UAE’s national airline, revealed a video showcasing behind-the-scenes of its electrifying stunt in celebration of its collaboration with Paramount Pictures. The stunt, watched by millions on the airline’s social media channels, was released to celebrate the worldwide launch of Mission: Impossible – Dead Reckoning Part One. In...
A jury of 10 leading brand-side marketers has been named by The One Club for Creativity to select the winner of the prestigious CMO Pencil award, honoring the marketer behind the world’s single most impactful idea on a brand’s business from among the top winners in The One Show 2023....
Publicis Groupe Middle East & Turkey grabbed top honours at this year's AME Awards, which celebrates the best in marketing and creative effectiveness worldwide. Of a total of 36 awards issued, Publicis Groupe Middle East & Turkey dominated the field taking home 20 metals – 3 Gold, 6 Silver &...
TikTok has showcased its impact for brands with a Marketing Mix Modeling (MMM) analysis, conducted by Analytics Edge, demonstrating its sales effectiveness for confectionery conglomerate Mondelez’s Oreo brand in the Kingdom of Saudi Arabia. The Mondelez MMM highlights TikTok's ability to deliver a higher return on ad spend (ROAS), validates...
Production company electriclime° and Riot Games, the renowned video game developer, publisher and esports tournament organiser, have linked up once again to create a second film as part of the VALORANT ‘Game Changers’ series to show the strength of women in esports. Valorant is a popular five-versus-five character-based tactical shooter video...
The Creative Floor Healthcare Awards have been shortlisted at The Lord Mayor’s Dragon Awards. The Dragon Awards, founded in 1987 recognises businesses and community organisations that go above and beyond their core work to significantly impact the regeneration of communities. All finalists are invited to an annual awards ceremony hosted...
Rapid technology adoption and growing dependence on the internet has opened doors to novel ways of exploiting vulnerabilities in cybersecurity defenses. In this day and age, the Middle East has witnessed a significant surge in cyberattacks, especially ones that pose a serious threat to organizations in the region. According to...
PromoMedia, a leading innovator in the digital advertising industry part of JGroup, has finalised the successful installation of Iraq's first-ever 3D LED screen. This groundbreaking achievement marks a significant advancement in the realm of advertising and technology, in a new era of immersive visual experiences for the Iraqi public. The...
Volkswagen has appointed Matthias Ziegler as the new Managing Director for the German Manufacturer’s Middle East operations. Based at the company's regional headquarters in the United Arab Emirates, Matthias will be responsible for overseeing the Volkswagen brand across eight countries in the Middle East. Matthias brings with him a wealth...
Tactical, a Dubai-based creative and innovation agency, has hired Jose M. Sanchez as Head of Creative. Sanchez will spearhead the company’s mission to leverage creative, technology, and data, enabling leading brands to shape culture across the globe with unmissable marketing campaigns. With a proven track record of leading teams and clients, such...
