Red Havas Group, the micronetwork of borderless merged media agencies, has announced the global launch of SWAY, an end-to-end influencer marketing service designed to help clients drive authentic, engaging and effective brand conversation through influencers. SWAY by Red Havas works with PR, social and experiential marketing teams within the agency...
The One Club for Creativity and The 3% Movement have opened the call for entries for Next Creative Leaders 2023, a free global competition recognizing women and non-binary creatives on the rise. Now in its ninth year, Next Creative Leaders is a free portfolio competition that identifies, celebrates, and provides...
Weber Shandwick MENAT has promoted Ghaleb Zeidan to Regional Managing Director position for UAE, Culture, Learning & Development, and Partnership. For the past five years Zeidan has helmed the agency’s UAE operations, overseeing both offices in Dubai and Abu Dhabi. Ghaleb is said to have recorded outstanding growth on multiple...
In order to continue its commitment to accelerated transformation towards heightened electrified mobility and connectivity, General Motors Africa and Middle East (GM AMEO) strengthens leadership with new appointments. Driving forward the company's ambidextrous regional business strategy, Rohan Fernandes, Sajed Sbeih, Omar Elkhishin, and Chad Wellman will be taking on new...
Golden Drum Festival is returning to its roots in the beautiful city of Portorož, Slovenia, where the first festival was held almost 30 years ago. This year's event promises everything from engaging and thought-provoking talks, to the best works being awarded during the Awards Show. There will be ample opportunities...
At the 2023 Mad Stars festival held in Busan, South Korea – previously known as Ad Stars – IMPACT BBDO was named Global Agency of the Year for the second year in a row. The agency won a total of 42 trophies, which included 2 Grands Prix and 12 Golds....
DoubleVerify (DV) a software platform for digital media measurement, data and analytics, has announced that its DV Authentic Brand Suitability (ABS) solution has been deployed by L'Oréal Middle East. Working with regional media agency, UM MENAT, L'Oréal has used ABS to optimise its campaign performance and successfully manage placements in brand-suitable...
electriclime°, the boutique production company with offices in Dubai, Singapore and Sydney, has added talented Singaporean filmmaker Clare Chong to its director roster. She will be represented exclusively in the MENA and Australia markets, but remain freelance throughout the Asia markets. Clare has worked her way up through the filmmaking...
Amazon UAE has launched ‘Amazon Future Leaders Program - Injah’, a leadership development program, designed to accelerate career growth of Emirati talent at Amazon and prepare them for leadership roles. With a strong emphasis on nurturing women leaders, the new program kickstarts on Emirati Women’s Day, and is open to...
TBO.COM, the global travel distribution platform, is entering a strategic partnership with WebEngage, a marketing automation company, for a comprehensive digital transformation. TBO will harness WebEngage’s cutting-edge automation and AI-ML tools, journey designers, and personalization engines to empower travel agents to serve their customers effectively. TBO is known for its...
2023 will go down as the year Saudi Arabia truly came into its own as a regional creative hotspot. From fine arts and fashion to entertainment and e-sports, the Kingdom’s achievements can be attributed to not only government sector support but a desire to shape the predominant national narrative. The...
After decades of having its Board of Directors nominate the esteemed inductees for the biannual Creative Hall of Fame, The One Club for Creativity is for the first time opening the nomination process for 2024 to its global membership. The Creative Hall of Fame has a rich heritage of honoring...
Sandsoft Games, the mobile-first game developer, publisher and investor powered by AAA talent, appoints Pasqual Batalla as Chief Operating Officer (COO). He joins from Socialpoint, a Take-Two and Zynga mobile games studio. Based in Barcelona, Pasqual will drive Sandsoft’s operations across its teams in Riyadh, Barcelona, Helsinki and Shanghai, steering global publishing...
Publicis Groupe Middle East announces it will be one of the key sponsors of MeasureCamp Dubai, the digital analytics' unconference, for and by the digital analytics community. The sponsorship is set to reinforce Groupe's commitment to fostering innovation and collaboration within the digital and tech domain. "We recognise the pivotal...
Brazen MENA has added three hires to its team, as it enters its next phase of growth as a mid-sized PR agency. Account Manager, Amina Ehsan, Senior Account Executive, Kristina Fernandes and PR-Coordinator, Marry Joy Lastra are all joined Brazen MENA. Ex-ITP, with more than six years of experience, Saudi-born...
