Award-winning agency BPG (Bates PanGulf, part of WPP) is entering Q4 2023 with incredible growth numbers and several high-profile strategic wins for its specialist MarCom services in UAE, Kuwait, Saudi Arabia and Oman. BPG’s ‘digital first, integrated by intent’ positioning has paid off handsomely – with over 50% revenue growth,...
Orchard Clips has signed a multi-year representation agreement with acclaimed cinematographer and photographer Victor Romero. Spanish-born Romero is well known within the Middle East for his architecture, interior, travel and tourism photography, and his premium drone footage of the United Arab Emirates can now be licensed through Orchard Clips. The...
MSL Middle East has appointed Mary Smiddy as Business Lead at MSL Middle East. A senior communications leader with more than twenty-five years' experience in strategic consultancy, she has delivered high-impact communications strategies and campaigns representing multinational corporate, consumer & healthcare clients, throughout Europe, Asia and across the Middle East...
Driven by growing consumer demand and a surge in businesses setting up base or relocating to Saudi Arabia in line with Vision 2030, the Saudi imaging market is set to quadruple in size by 2030, according to recent reports, historical sales data, prevailing market trends and local expert insights from...
Leo Burnett MEA has been selected as the lead agency for PUMA brands, covering Creative, Media Buying & Planning and PR. Through the ‘Power of One’ model, Leo Burnett will draw upon the expertise and talent of the Publicis Groupe to provide an integrated marketing solution for PUMA. This...
The MUSE Creative and Design Awards, the international advertising awards platform, celebrating excellence and innovation in the realms of creative design, advertising, and digital media, has released the list of winners for its second competitive season of 2023. For this edition of the Muse Awards, Beirut-based Digiwits agency scooped a silver...
Dentsu has partnered with social enterprise Abtaluna (‘Our Superheroes’ in Arabic) – a family support and awareness group for children fighting or who have fought cancer in the Arab world. The pro-bono partnership involving creative and media agencies from across the dentsu network aims to raise awareness and challenge taboos...
Global creative and technology network, Wunderman Thompson, has launched Reveal, a complete AI creative testing solution that helps brands evaluate their advertising and brand assets. Reveal is the latest example on how Wunderman Thompson is embedding AI across its global network. Developed by Wunderman Thompson’s team of data specialists and...
Publicis Groupe Middle East today has appointed Elie Milan as Chief Performance Officer of Publicis Media for the Middle East. This is a newly created role as part of the Groupe’s objective to redefine and elevate its media performance offering and unify the hub under a single leadership. This announcement...
Havas Middle East expands its Creative department with Leonardo Borges joining as Executive Creative Director for the agency’s office in Dubai. Leo spearheads an award-winning creative team and is responsible for the creative excellence of the work created for the agency’s clients in the UAE. With over two decades in advertising, Leo has amassed a remarkable collection of accolades,...
In recent years, gaming in KSA has transcended its status as a mere pastime and evolved into a cultural phenomenon, attracting millions of dedicated players and viewers alike. Recognising the immense potential of this gaming ecosystem to engage with a vast and diverse audience, Serviceplan Arabia orchestrated an unprecedented brand...
Coffee Communications, the Dubai-based strategic brand consultancy and communications agency, adds Swiss watchmaker, Oris to its portfolio of luxury clients. Established in 2016, Coffee Communications' extensive array of services encompasses strategic consultancy, PR and communications, guest list management, events, production, as well as social media and content creation. The agency will be responsible for leveraging its expertise in luxury brand...
“Karkha: A Village from Lebanon", a compelling 45-minute docu-drama has secured a Finalist status at Cannes World Film Festival, where a showcase of the best gems and must-see films from the world over takes place annually. Created and produced by Public Matters Lebanon, supported by Charlie I. Hanna, from Karkha, directed by the...
Shamrock Nevis has joined Dubai-based Tuesday, a GP Inc company, as Senior Creative Director. Shamrock, who has previously held senior positions with agencies including Rain Creative and Saatchi & Saatchi, brings to the role a wealth of experience leading the Creative for a multitude of global organisations, including Cadbury, Cadillac,...
McCann has launched McCann Content Studios to provide clients with a global capability for social and influencer marketing, as well as connected social commerce. IPG’s influencer agency ITB will join the new unit. McCann LIVE, the network’s social practice that has pioneered work for clients such as Aldi in the...
