blinx, a new digital media hub in the Middle East, has been launched with the aim to empower Middle Eastern youth with the finest in digital storytelling and news stories, offering fresh perspectives, and connecting Gen Z and Millennials across multiple screens, platforms, and smart devices. Ever since its brand-name...
The Luum Awards will be celebrating its third edition in November 2023, consolidating its standing as the first global advertising festival to highlight creative communications aimed at rousing social, civic or environmental awareness, in an effort to contribute to making the world a better place. The Luum Awards has...
Against All Odds (AAO), a new specialized F&B marketing consultancy has been recently launched in the UAE. With a mission to be the trusted marketing ally every F&B business deserves, AAO is poised to make a significant impact in the lively world of F&B, through expert guidance and innovative strategies....
The creative awards season is coming to a close, and TopFICE has been taking a close look at all the agencies that have won at least one trophy at the 65 international festivals taken into consideration by the organization. In 2023, TopFice is in its fifth year of monitoring the...
The global beauty industry continues to gain momentum each year, with an increasing proportion of sales taking place online. According to the Admitad partner network, global sales in the beauty and self-care industry grew by over 15% in the first half of the year, with online orders in the MENA...
Cairo ad school’s founder Enas Rashwan has announced having successfully established the Saudi Ad School in Riyadh, Saudi Arabia. Enas Rashwan, the Founder and President of Saudi Ad School(SAS) and Cairo Ad School (CAS), is a seasoned professional with nearly 18+ years of experience in the advertising and communications industry. Enas...
Hana Khatib has been appointed as GroupM's Chief Operating Officer (COO) - Efficiency Hubs, effective immediately. Hana will also remain in current her role as the Regional MD Levant for GroupM. Amer El Hajj, CEO, GroupM MENA said: “Hana's appointment signifies the pivotal role the COO - Efficiency Hubs holds...
The Marketing Society UAE, a global membership community, has partnered up with Zayed University and the SEE Institute through a pioneering new initiative, the ‘Sustainability Squad’. Aimed to raise awareness and drive positive change in the realm of Environmental, Social, and Governance (ESG) practices, the group aims to educate and...
The Type Directors Club, the renowned global typography organization, has opened the call for entries for its prestigious TDC70 competition. As changed last year, the program is a single competition under the TDC70 umbrella consisting of three disciplines: Communication Design, Lettering, and Type Design. The Communication Design discipline encompasses any...
YAAP, the specialized content and influencer marketing company, welcomes Raj Nayak to its advisory board. Raj Nayak, the former Chief Operating Officer of Viacom18, will play a pivotal role in guiding YAAP's strategic initiatives for growth and expansion across regions. The appointment of Raj Nayak, a distinguished stalwart of the...
In a world abuzz with talks of AI and its impact on the media industry, UM Turkey has launched a never-seen-before AI application that revolutionises the product sales experience for consumers. UM partnered with its client, MediaMarkt, developing an eCommerce application that seamlessly incorporates AI into the very core of...
With the back-to-school season already in full swing, families have started settling into their routines, leaving the fun of their summer holidays behind. However, Pizza Hut Middle East wants to extend the summer vibe and keep some of the fun alive and kicking. In order to do so, Pizza Hut...
GCC-based ‘purpose relations’ agency Keel Comms announced it has joined the United Nations Global Compact (UNGC), a voluntary leadership platform for the development, implementation and disclosure of responsible business practices. Keel Comms is the first PR agency from the Gulf to become a UNGC participant. The UNGC is a call...
The Epica Awards have announced that Dagmara Szulce, Global Executive Director of the IAA, will preside over the jury this year. Dagmara has been in her current role since 2017, following several major posts in the advertising industry – including 15 years at J. Walter Thompson. Before joining the IAA, she run...
Faisal bin Bandar bin Abdulaziz Al-Saud, Governor of Riyadh province, Government of Saudi Arabia and Prince Abdulaziz Bin Mohammad Bin Ayaf, Chairman of the board of trustees, Prince Sultan University are the guests of honour at Times Higher Education’s (THE) Digital Universities MENA 2023 hosted in partnership with Prince Sultan University. Ministerial speakers at the three-day event are Yousef bin Abdullah Al-Benyan, Minister of education, Government of Saudi Arabia and Abdullah Alswaha, Minister of...
