Jonathan Cruz and Saymon Medeiros, a team of creative directors at ‿ and us agency in Dubai, are among the talented young creatives from 18 countries who have been named finalists in The One Club for Creativity’s prestigious Young Guns 21 competition, celebrating international creative professionals age 30 or younger. Young...
A new research titled 'Visual Modality of Engagement: Conceptualization, Typology of Forms, and Outcomes' revealed how people engage with brands using images. Academics at University of Glasgow Adam Smith Business School, Strathclyde Business School and ESCP Business School, Madrid, conceptualized forms and identified outcomes of customers’ engagement behaviour using images: Evidential...
CNN Academy Abu Dhabi welcomed its third cohort of students on Friday 22nd September, leading with a climate reporting masterclass from Chief Climate Correspondent, Bill Weir moderated by Becky Anderson, Managing Editor, CNN Abu Dhabi, and Anchor. The interactive session, hosted at the Yas Creative Hub, explored how to engage audiences,...
ANCHOVY Studios, a European business consultancy, and Tala Saleh, founder of The Studio Upstairs, who has been operating in the Saudi Arabian market for the last 10 years, have announced the launch of Tayb, a company they say is “set to revolutionise branding and tech in Saudi Arabia.” With ANCHOVY...
As the only major competition to eliminate prescriptive categories, and where ideas transcend confines and represent all corners of the globe, The ANDY Awards is renowned for its celebration of the best and bravest advertising campaigns. The International ANDY Awards, the inaugural advertising show of each year, has announced Ali Rez, Chief...
After signing up its 200th member earlier this month, the World Out of Home Organization (WOO) is experiencing a further surge in membership, with another 11 organizations from Europe, Asia, the USA and Africa joining the global OOH body. The 200th member, and first company from Kazakhstan, was Citix, a...
Four professionals from the Luum Awards’ communications and marketing team traveled to San José del Guaviare to lead workshops for associations and small business owners from the Guaviare community, in collaboration with the WWF, PNUD and GEF Corazón de la Amazonia. Located in the Amazon, Guaviare is a strategic area...
Renowned filmmaker Henrik Rostrup joins electriclime° director roster for representation in the APAC and MENA regions. The Norwegian filmmaker, currently based in Sweden, is a visionary filmmaker known for his distinctive storytelling style, impeccable cinematography, and a portfolio that spans across various genres. Starting in the early 2000s in the...
The One Club for Creativity kicks off The One Show 2024 with a number of notable changes to the program, and an engaging call for entries campaign and visual identity from NOT Wieden+Kennedy London. For the first time, The One Show will appoint Jury Presidents. These top creatives from around the...
Imagination, a global expert in experience design, has created a two-day experience for UNWTO World Tourism Day 2023 hosted by Saudi Arabia, starting today. The event, hosted by the Saudi Arabia Ministry of Tourism in Riyadh from September 27th to 28th, brings together global tourism leaders and sector experts to...
Pentawards, one of the world’s leading packaging design organisations, will be returning to the Science Museum London on 9th November with the Pentawards Festival. Gathering global brand leaders, designers, marketeers, and design agencies, the festival is created for anyone wanting to learn more about the latest challenges in design and...
Charity organization Gulf for Good, in collaboration with Dubai-baseed OOH company, BackLite Media, has revealed the faces and remarkable stories of five UAE residents participating in its upcoming charity challenges in Namibia and Tanzania. Dubbed ‘Champions of Change’, the campaign is a celebration of the spirit and determination of Gulf...
MG Motor is a brand that remains popular in the Saudi market, which boasts over 100,000 vehicles on the Kingdom's roads. In a bid to reinforce its brand presence in the KSA, the renowned British-born automotive brand along with Havas Middle East, launched a new campaign that lis set to revolutionise...
For the first time in Levant, Burger King Iraq has launched a unique advertising campaign that is turning heads and sparking conversations. To celebrate the opening of its 13th location at Grand Majidi Mall in Erbil, the brand introduced a "Fake Out of Home" (FOOH) concept. It used its front...
Multiple Cannes winner and the driving force of TBWA\RAAD Dubai, Alex Pineda has been appointed as Chief Creative Officer of TBWA\Helsinki. Starting from September 2023, Pineda is committed to propelling ushing the Finnish industry to world class. Pineda will steer the agency’s creative work together with ECD Laura Paikkari and...
