The 4A’s (American Association of Advertising Agencies) revealed the winners of the 2023 Jay Chiat Awards across 11 categories. Focusing on excellence in strategic thinking, the Jay Chiat Awards are renowned to be the epitome of awards when it comes to strategy. “The Jay Chiat Awards place a premium on...
On the occasion of World Tourism Day (WTD), the UNWTO unveiled its global campaign, titled ‘Tourism Opens Minds’, in a universal pledge to address the challenges facing the tourism sector. This global initiative presents an opportunity to rediscover the way people travel and encourages tourists to venture into a wider...
Snapchat (Snap Inc), in collaboration with the Ministry of Culture in the Kingdom of Saudi Arabia, has unveiled a cutting-edge augmented reality (AR) lens designed to revolutionize the interactive experiences of the deaf community. The highly-anticipated launch took place on Thursday, September 28, at the prestigious Riyadh International Book Fair...
Saudi Airlines Catering Company has unveiled its new brand identity, and name change, reflecting its renewed vision of purpose and growth in line with the forward-looking goals of Saudi Vision 2030. The new brand identity marks a significant milestone in the company’s 40-year legacy. Going now under CATRION name, the company...
London International Awards (LIA), in its 38th year announces the first ever Created for Creatives LIA Legend Award. This Award is given to a leader of the industry past or current who through their talent, vision and generosity have not just demonstrated outstanding creativity at all levels, they have also...
Publicis Groupe Middle East has appointed Ramez Zeineddine as Chief Executive Officer of Starcom Middle East. This marks Ramez’s return to the Groupe, having been with Starcom ME for a decade until 2018. He takes the helm from Racha Makarem, who transitions into a strategic Groupe role, driving key business accounts...
Changes Have been introduced to the WARC Awards for Effectiveness 2024, in association with LIONS, making the awards bigger than ever before. Now in their fourth year, the WARC Awards honour the best marketing campaigns from around the world that “deliver strategic brilliance and effective impact” to drive business success. ...
Juice, a full-service visual effects, design & audio powerhouse, has collaborated with development studio CD PROJEKT RED and Polish singer-songwriter Dawid Podsiadło for the production of the music video promoting “Phantom Liberty,” the recently released spy-thriller adventure game, which is the first and major expansion for the iconic Cyberpunk 2077. The...
As tough economic conditions continue to squeeze client budgets, levels of optimism are lower as client bravery wanes. Strategists see the biggest opportunity in upstream work, understanding new tech and helping brands navigate culture, whilst there is still much work to do on diversity, equity and inclusion (DEI). Some argue strategy...
The One Club for Creativity has opened the call for entries for the ADC 103rd Annual Awards, supported by the "More Than Luck" integrated campaign created by Goodby Silverstein & Partners (GS&P). Founded in 1920, the ADC Annual Awards is the world’s longest continuously running awards program to recognize global...
WPP has entered a strategic, global partnership with Shopify, to bring the full value of the global commerce company’s platform to enterprise clients. This partnership brings the companies together to jointly develop products with shared insights, and pairs WPP’s network of over 13,500 commerce experts with Shopify’s platform to help...
Eyedias, an early-stage startup on a mission to connect individual creatives with numerous market opportunities, has just launched in Egypt. Through Eyedias digital platform, creatives can showcase their talents and ideas to decision-makers from enterprises. This is achieved by offering creators the chance to participate in contests hosted by Eyedias' partners...
Alamiya, a prominent live production and entertainment company in the Middle East, has announced its latest milestone in the industry – the acquisition of Lyra Pictures. This partnership has been described as transformative, as it marks a significant step towards shaping the future of film production in the region by harnessing the...
Dubai Watch Week, one of the region's biggest horological events, has appointed Houbara Communications as its PR partner for its upcoming sixth edition, which is set to take place from November 16 to 20, 2023, at The Gate, Dubai International Financial Centre (DIFC). Houbara will work alongside Dubai Watch Week to raise awareness...
With the 'Canvas of Pride' campaign, Starbucks went all out for KSA National Day for the entire month of September starting with the first-ever special edition cup that brings to life Saudi national pride through the work of local artists. The cup design, created by Saudi artist Joud Yahya Al...
