Arabian Publishing Media, the media company behind renowned publications like Villa 88 and UAEinsider, announces its licensing partnership with Beautiful Minds Media GmbH to bring the iconic MADAME brand to the Middle East. This collaboration marks a significant milestone, combining the legacy of MADAME, a luxury lifestyle brand founded in...
Athar – Saudi Festival of Creativity, which is set to take place from 13–16 November 2023 at the Hotel Crowne Plaza Riyadh RDC, will feature a special Athar Awards gala dinner to conclude the four-day festival. The inaugural edition will take place on November 16 and feature the Athar Legacy...
The Bold Group partners with Athar, a platform of fostering creativity within Saudi Arabia's marketing community. Set to unfold from November 13 to 16 at the Crowne Plaza Riyadh RDC, the inaugural event spotlights and honors local creative marketing excellence. The Bold Group’s partnership with Athar aligns with the agency’s...
Asia Pacific has the world's largest young population, a bigger GDP than either the US or Europe and the most flourishing Out of Home business said World Out of Home Organization (WOO) President Tom Goddard greeting a record-breaking 350 delegates at WOO's second Asia Forum in Bali this week. APAC is...
Global socially-led creative agency We Are Social today launched the latest edition of its annual trends report, Think Forward 2024. This year’s report, titled ‘The Social Reckoning’, examines how, in a backdrop of increased commercialisation and commodification, people on social media are rethinking and reframing their worth. They are examining...
TBWA\RAAD appoints Frederico Roberto and Santiago Cuesta as Executive Creative Directors. With their wealth of experience, they are expected to play a pivotal role in shaping the agency's vision of creating holistic brand experiences that drive progress through TBWA’s concept of Disruption. Walid Kanaan, Chief Creative Officer at TBWA\RAAD, expressed...
Pikasso Jordan is joining forces with Carrefour, the renowned retail company, to introduce the highly anticipated Carrefour Supermarket 2m2 Network, the first Out-of-Home (OOH) Channel dedicated to retail in Jordan. This strategic partnership opens up a world of opportunities for advertisers, allowing them to engage with shoppers at a crucial...
WPP appoints Lindsay Pattison as Global Chief People Officer, with responsibility for the company’s people strategy and operations. Lindsay succeeds Jennifer Remling, who is leaving to become Chief People Officer at Warner Bros. Discovery. Lindsay is currently WPP’s Global Chief Client Officer, leading WPP’s relationships with its major clients –...
D&AD has announced key changes and updates to the D&AD Awards 2024, introducing brand new categories dedicated to Health & Wellbeing, Pharma, Luxury and Sustained Impact. Additionally, the D&AD Judging, Festival and Ceremony will have a new home at the Southbank Centre over two days in May 2024. D&AD is...
Half of people globally are significantly altering their life goals, prioritizing job stability and retirement more than marriage or getting a college degree, and another 48% of people make plans for their lives less than 12 months ahead, or don’t plan at all, finds Accenture’s 17th annual Life Trends report. This...
The World Out of Home Organization (WOO) has announced its first in-person Africa Forum following a successful online event in 2022. The Forum will take place in Cape Town, South Africa from March 11-13 2024. This follows successful in-person WOO Forums in Asia and a number of online events. The...
In a significant milestone for the advertising industry in Saudi Arabia, Abeer Saud Alessa, Co-Founder and CEO of The Bold Group, has been named one of Ad Age’s 40 Under 40 for 2023. The list celebrates young professionals under 40 who have exhibited remarkable contributions in the fields of media, tech, advertising,...
The Middle East Public Relations Association (MEPRA) is set to host public relations and communications leaders at its annual Leadership Majlis event in Riyadh on Thursday, the 2nd of November, to discuss the industry's most pressing topics and best practices in the digital disruption and artificial intelligence age. The event...
Publicis Communications, the creative hub of Publicis Groupe Middle East recently promoted Shereen Mostafa to Head A/V Production. In this capacity, Shereen leads the production practice across Publicis Groupe, managing production operations across agencies and overseeing the Groupe’s scope at large. She will also focus on elevating the production practices...
The inaugural edition of Athar – Saudi Festival of Creativity, the soon to be held gathering of the creative marketing industry in the Kingdom which is scheduled from 13–16 November 2023 at the Hotel Crowne Plaza Riyadh RDC, is gearing up to empower the next generation of young Saudi innovators...
