As part of the Meta Performance Talks, a global series that explores how advertisers are maximising their ad performance using Meta’s platforms and tools, Ali Sajwani – MD of Operations & Technology at DAMAC Properties and Fares Akkad, Regional Director of Middle East and Africa at Meta, discussed the impact...
Aramex, the global provider of comprehensive logistics and transportation solutions, has introduced a fleet of fully electric motorcycles to its last-mile delivery vehicles in the United Arab Emirates (UAE). This initiative is part of Aramex's long-term strategic goal to achieve a total fleet of 98% Electric Vehicles (EVs) by 2030,...
Snap's pioneering AR Ramadan Mall will return to Snapchat this year, offering an immersive retail experience that seamlessly bridges physical and digital worlds. A time synonymous with the gathering of loved ones, Snapchat is keen to serve as a digital extension of these cherished moments, bringing families and friends together...
Deliveroo UAE has just unveiled its collaboration with Lammtara Art Production, celebrating the first-ever brand integration of a delivery aggregator in the Emirati animated series, FREEJ. FREEJ, created by Mohammed Saeed Harib, is a beloved Emirati animated television series that has captured the hearts of audiences worldwide since its debut...
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The first edition of Saudi Signage Expo was inaugurated by Naif Abdullah Al Rajhi, Vice Chairman of the Board of Directors of the Riyadh Chamber following a ribbon-cutting ceremony at the Riyadh International Convention & Exhibition Centre (RICEC). In its inaugural year, the event is the largest in the Middle...
Following the success of the first Bold Conversations hosted in Dubai in 2022 the Bold by Veuve Clicquot international programme returned to the city for its second installation on Tuesday 5th March, 2024 at the stunning Eugène Eugène restaurant. Bold by Veuve Clicquot is a programme designed for more inclusion,...
Publicis Groupe ME&T has launched PubCubs-- a new 10-week internship programme that kicks of on 3 June 2024 till 8 August 2024. This programme offers aspiring talents the opportunity to experience the advertising and communications industry through first-hand experience. The internship is open for current undergraduates and graduates and is...
Today, the Advertising Business Group (ABG), a leading self-regulatory non-profit organisation, has entered a strategic alliance with Ad Net Zero (ANZ), a global initiative committed to reducing greenhouse gas (GHG) emissions in the advertising sector. This alliance is designed launch a pioneering initiative aimed at decarbonising the UAE’s advertising sector...
Through a strategic partnership, TikTok, INJAZ Al Arab and INJAZ Saudi are leveraging the content platform to raise awareness of key employability skills among Saudi youth. Together, they are set to launch groundbreaking initiatives aimed at inspiring two million Saudi youth with essential employability and entrepreneurial skills, in alignment with...
Production comapny electriclime° signs filmmaker Ronan Gali to its director roster for representation in APAC and MENA. Gali is a French film director based in Paris, with a strong background in the commercial space, having started as an art director in major advertising agencies such as BBDO and Saatchi. He...
Procter & Gamble (P&G), launches the third edition of its annual Women Entrepreneurs Academy on 7 and 8 March, as part of its ongoing commitment to equality and inclusion. This initiative aims to provide business development training for women-owned businesses, enabling them to take their businesses to the next level....
NEOM, the sustainable development taking shape in the northwest of the Kingdom, has been appointed as principal partner of Rajasthan Royals, one of India's premier T20 cricket league teams. Under the terms of the agreement, Rajasthan Royals will sport NEOM's corporate brand logo on the chest of all official team...
With the arrival of the holy month of Ramadan, the global e-commerce platform AliExpress welcomes Saudi football hero Salem Al Dawsari and rising star Feras Al Brikan as its newest brand ambassadors. As influential figures in the Saudi Pro League and the Saudi National Football team, their partnership with AliExpress...
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The event brings together key decision makers from retail, entertainment, hospitality, commercial and real estate, which represent the sectors driving the rapid expansion of the signage industry within the Kingdom. As the doors open to Saudi Signage Expo, here are top five event highlights: Diversity of product sectors Over...
In the modern digital age, where information technologies are shaping public life, having substantial media capital is critical for government agencies. According to Hootsuite’s 2023 study, the UAE boasts 9.38 million Internet users — 99% of the UAE’s total population. At the same time, the number of social media...
