In Brief

The Bold Group backs Alwaleed Philanthropies in the making of AI-powered Altai to stop deforestation

The Bold Group, the Saudi-based creative powerhouse, has collaborated with Alwaleed Philanthropies on Atlai, an innovative AI-powered platform aimed at confronting deforestation globally. In today's data-driven world, access to reliable information is essential for informed decision-making. Alwaleed Philanthropies recognizes the transformative power of data in addressing the climate emergency and...

In Brief 4 Mar 2024

A new independent group of agencies is born with global footprint including Dubai and Riyadh

The Plus Group, a new independent group of agencies, has been launched, uniting three award winning agencies - PRM, NaF (NEEDaFIXER), and SPANDY - along with the newest member, THEM AGAIN. This group is set to bring a transformative, holistic approach to brand storytelling.  Headquartered in London and bolstered by regional offices...

In Brief 4 Mar 2024

Lucidia keen to lead the Web3 Gaming Revolution in the Middle East

Dubai-based game studio and publisher Lucidia, announced its ambitious vision to lead the Web3 gaming revolution in its home markets. Specializing in the integration of blockchain technology into gaming, Lucidia is set to redefine the gaming experience with its suite of 24 ground-breaking products. The company’s strategy focuses on blending...

In Brief 4 Mar 2024

Zenith ME hires Alina Waite as Business Lead–Strategy

Zenith Middle East, the media agency under Publicis Groupe Middle East, has appointed Alina Waite as its newest Business Lead. In her new role, Alina will be responsible for delivering best-in-class strategies to clients that allow the agency to create innovative and stand-out work. In addition, she will also elevate the marketing...

In Brief 1 Mar 2024

Sky News Arabia Academy and Saudi Press Agency enter strategic partnership

Sky News Arabia Academy, the training arm of Sky News Arabia and part of International Media Investments (IMI) group, has signed a strategic Memorandum of Understanding (MoU) with Saudi Press Agency during the 2024 Human Capability Initiative (HCI) event recently held at the King Abdulaziz Conference Centre. Founded with the...

In Brief 1 Mar 2024

TBWA\RAAD hosts the first D&AD New Blood Portfolio Review in the Middle East

TBWA\RAAD paved the way by hosting the first-ever D&AD New Blood Portfolio Review in the Middle East! In partnership with D&AD, TBWA\RAAD opened its Dubai doors to fresh graduates and early professionals, offering them a golden opportunity to showcase their work to seasoned creatives. Eight of TBWA\RAAD’s top pirates took...

In Brief ArabAd's staff 1 Mar 2024

Digital natives are not digitally exclusive, finds a VML research on Gen Alphas

Assumptions about Generation Alpha (6-16-year-olds) may need to be upended as research finds these digital natives are far from digitally exclusive, with more enjoying the experience of shopping in-store (69%) than that offered online (63%), highlighting the importance of offering a unified omnichannel experience. This challenges notions that brands need...

In Brief 29 Feb 2024

Abu Dhabi Airports selects Memac Ogilvy as new lead creative agency

Memac Ogilvy has been selected by Abu Dhabi Airports, the operator of Abu Dhabi’s five commercial airports, as its new strategic and creative agency of record (AOR). Memac Ogilvy was awarded the business after a competitive pitch process. The agency’s role will encompass strategic and creative responsibilities for the brand’s commercial,...

In Brief 29 Feb 2024

electriclime° signs Louis English to its roster for MENA & APAC

Production company electriclime° has added filmmaker and cinematographer Louis English to their director roster for representation in APAC and MENA. Louis is an Australian director who has shot campaigns for Google, Disney, Deltatre, Audi and McDonald's plus many more, with a real sense of storytelling and character work to his...

In Brief 29 Feb 2024

Adel Baraja named CEO Publicis Communications KSA

Publicis Groupe Middle East has appointed Adel Baraja as CEO of Publicis Communications KSA, effective immediately.  Publicis Groupe Middle East is firmly committed to accelerate growth within Saudi Arabia, while also enhance collaboration, and expand capabilities to deliver transformative work for clients. This appointment comes to reinforce this commitment.  The...

In Brief 28 Feb 2024

Memac Ogilvy appoints Mario Morby as Chief Strategy Officer, MENA

Memac Ogilvy has appointed planning and strategy specialist Mario Morby as Chief Strategy Officer, MENA. The move aims to strengthen the company’s position as a modern marketing and communications powerhouse, in line with its philosophy of “Borderless Creativity”. Morby has been based in the region for over five years, working...

In Brief 27 Feb 2024

BPG launches new digital platforms and opens new HQ in Riyadh

Integrated agency BPG (Bates PanGulf, part of WPP) has launched brand new digital platforms that reflect its ‘Customer Experience first, Integrated by Intent’ positioning and growing regional footprint. The launch coincides with the opening of BPG Arabia, the agency’s new headquarters in Riyadh, to strengthen services for a growing roster...

In Brief 27 Feb 2024

Reckitt appoints Zenith Middle East media agency of record for the GCC

Reckitt, a multinational consumer goods company, behind brands like Dettol, Durex, Harpic, Vanish, Finish has appointed Zenith Middle East as its media agency of record for the GCC region. Following a rigorous and competitive pitch process, Zenith ME will take the lead in executing a broad spectrum of media responsibilities,...

In Brief 26 Feb 2024

Shahid awarded 'Best Digital Platform in Media' by Saudi Media Forum 3

Shahid, the popular Arabic streaming platform by MBC GROUP, has been named 2024’s “Best Digital Platform in Media” at the third edition of the Saudi Media Forum. Part of the forum’s Digital Media category, the Best Digital Platform in Media award is open to both websites and mobile applications that...

In Brief 26 Feb 2024

Property Finder ‘opens doors’ to accelerate real estate growth in the UAE

Property Finder, the property portal in the MENA region has rolled out ‘We Open Doors’, its latest campaign that recognizes community living as a key driver for property seekers in the UAE. Going beyond conventional ‘home-first’ search styles, ‘We Open Doors’ highlights the growing influence of lifestyles on real estate...

In Brief 25 Feb 2024