VML Dubai supercharges its creative line-up with two senior hires; namely Sebastian Galindo who has been appointed as senior copywriter at VML MENA and Andres Escobar appointed as Senior Art Director VML MENA. They will will be based in Dubai and report to Mauricio Sanaiote, Global Creative Director, VML. Both creatives are Colombian...
Sandstone Media, the Dubai-based PR agency, has been selected by Money Plant, Dubai’s real estate brokerage, to handle all its communications. The partnership seeks to elevate Money Plant's brand visibility in the region, solidify its position as a thought leader and amplify its presence in the real estate media sphere....
TikTok MENA launched the second season of its 'Moving Topics' on-the-go automotive mini-series featuring leading automotive figures and marketing experts in the region's automotive scene. This episode features a cruise with automotive enthusiast and content creator Amir De Leon who engages in an insightful car conversation with Roland Zahra, General...
The Creative Floor Healthcare Awards have awarded this year's Talent & Diversity to four charities - Key4Life, The Ideas Foundation, Education pour le Kilimanjaro and Brixton Finishing School. Founded in 2014 by Shaheed Peera, The Creative Floor Healthcare Awards celebrate world-class creative but also agency people (various roles), clients and...
electriclime° signs award-winning Australian filmmaker Henry Schofield to their director roster. The talented director will be represented exclusively in Asia and MENA, and on a freelance basis in Australia and New Zealand. Specialising in sports, automotive and lifestyle work, his use of visual-based imagery and fast-moving pictures gives his work...
Anghami, the renowned music and entertainment audio platform in the MENA region, and Rotana Music, the independent record label and largest repertoire owner of Arabic music, media, entertainment, events, and content producer and distributor in the MENA and GCC regions, have renewed their strategic partnership with greater expansion to include...
Rodrigo Leal Rodrigues, an applauded name in the creative industry, has joined Publicis One Touch as its new Executive Creative Director. Integrated within Saatchi & Saatchi in the region, Publicis One Touch is a bespoke “Power of One” agency solution, jointly developed by Publicis Groupe and Beiersdorf for NIVEA. The...
Global Out of Home revenue looks set to exceed 2022's $36.8bn, a full recovery from the pandemic, with six factors set to drive further growth in 2024 and beyond, World Out of Home Organization President Tom Goddard said at the opening of The World Out of Home Organization WOO's first in-person...
Dentsu’s Global Chief Creative Officer, Yasu Sasaki, is to take the lead role of Jury Chair of this year’s Cresta Awards. “I am very proud to be acting as jury president and to play a role in setting the creative bar for the industry,” commented Sasaki. He emphasised the importance...
In its next chapter of strategic growth, the Middle East and North Africa (MENA) Chapter of Global Women in PR (GWPR), a global membership organisation connecting women in senior PR and communications roles, is welcoming Radwa Allabban, Founder and Managing Director, Place Communications and Purti Simon, Vice President, Teneo as...
Dubai-based integrated communications agency Sandstone Media has acquired the communications mandate for Indian Delights, a well-established Indian-themed restaurant based in Al Karama, Dubai. Among Sandstone Media’s responsibilities is to highlight the essence of the Indian Delights brand and showcase it as a premium Indian cuisine restaurant among its target audience....
MarTech giant Mitgo Group is launching a new cutting-edge business division - fintech services for affiliate publishers. According to conservative estimates, affiliate marketing spend reached $14.4 billion in 2023 and will exceed $15.7 billion this year. In the next three years, Mitgo plans to become a conduit for more than...
Dubai-based digital engagement agency SOCIALEYEZ has unveiled a transformative repositioning and branding identity, including a new philosophy, “Create, No Matter What”. The new positioning is said to underscore the company’s evolution as “genuine creative strategists with eyes on everything social for organisations to build meaningful relationships with their audience.” A...
OptimizeApp, Kuwait-based advertising technology startup that enables SMEs to create, launch and optimize campaigns on social media channels has joined forces with Snapchat in a strategic partnership to better serve the evolving needs of SMEs in the MENA region. The partnership comes as a response to the success OptimizeApp continues...
As the standard deadline approaches the Gerety Awards relaunches its call for entries campaign, created by renowned Canadian agency Cossette, to emphasize the unique perspective of the Gerety Jury and the importance of its vision. Named for Frances Gerety, the copywriter who in 1948 coined the slogan "A diamond is...
