Orchard Clips has signed a multi-year representation agreement with The Baim Collection to market their films from the Middle East. The Baim Collection offers researchers and programme makers a colourful window on the post-war period, especially the fifties and sixties. The Collection holds unique images of the Middle East providing...
Abercrombie & Fitch, the American clothing brand known for known for its casual, preppy, and youthful style, has just launched its first-ever Middle East exclusive collection with the brands very first logo not in the English language, marking a significant moment in the brand's history. What sets this collection apart...
Palestine Drinks a Sweden-based company, is making waves in the soft drinks market with the launch of Palestine Cola, an alternative to Coca-Cola and Pepsi. Founded in March 2024 by two Swedish-Palestinian, the Hassoun brothers, the company has witnessed tremendous growth, hitting about four million in just under two months,...
As the excitement for Eid Al Fitr grows, Snap unveils an impressive new Eid design for its pioneering AR Ramadan Mall. Blending digital and physical worlds to elevate the traditional Eid shopping experience, the virtual marketplace has been transformed into a brighter space with Eid inspired accents. Debuting for the...
Children's TV channel Spacetoon and Saudi dairy company Almarai's groundbreaking collaboration, "Cake Bar and Heroes," has captivated over 6 million viewers on YouTube, garnering widespread acclaim from a diverse audience. This pioneering project, with a focus on showcasing Almarai's esteemed 7DAYS Cake Bar product, marks the inception of the first-ever 3D...
Talabat, a food delivery platform in the MENA region, has entered a strategic partnership with Truecaller, the global platform for verifying contacts and blocking unwanted communication. This collaboration aims to revolutionize the food delivery landscape by enhancing customer safety and streamlining business communication through Truecaller's Verified Business Caller ID solution...
e&, the global tech company, continues its mission to enhance inclusivity and accessibility with the launch of the mobile version of its Wider Web Extension designed specifically for autistic individuals. This one-of-a-kind AI-led tool brings autistic-friendly web browsing to smartphones, ensuring access anytime, anywhere. Autism is a neurodivergence that affects...
The Cannes Lions International Festival of Creativity has announced the launch of its first LIONS Creative MBA (LIONS cMBA). This new digital programme has been designed to educate creatives and marketers and help them understand what it takes to deliver a Lion-winning standard of creative marketing that drives impact. The LIONS...
“Call of Adventure” campaign by Jeep has clinched the top spot in the automotive category of AdForum’s Business Creative Report, which ranks the most awarded campaigns across global, regional and specialist creative shows. Crafted by Publicis Middle East and Starcom ME, this unique campaign offers the Jeep community a distinct...
TBWA\RAAD has appointed Catherine Bannister as its new Chief Strategy Officer, effective immediately. Catherine will lead the strategic initiatives across TBWA\RAAD's diverse client portfolio. Her appointment underscores the agency's commitment to crafting holistic brand experiences and driving strategic growth opportunities for its clients. In her capacity, Catherine will collaborate closely...
White Square International Festival of Creativity has announced the CREATIVE JURY and the CRAFT JURY line-ups. In 2024, White Square Festival's entries will be evaluated by six international jury line-ups, represented by communication industry professionals from more than 45 countries, winners of numerous awards in the field of creativity, as...
For this initiative, Ubisoft selected French gaming creative agency Biborg following a competitive pitch to orchestrate the operation and rally players behind the vital cause of preserving marine ecosystems. Skull and Bones is the co-op pirate open world action RPG with a focus on naval combat that has gained great...
The 60th Annual International ANDY Awards 2024 has unveiled its Global Shortlist, the first shortlist among the top competitions for advertising. The list represents the best work of the last year across the globe. From the Middle East, three agencies are among the finalists. FP7 McCann has three entries shortlisted: Babyshop’s...
Memac Ogilvy has announced a new global and regional leadership and strategic role for Ogilvy One, offering “next-generation services for creating lasting and more valuable relationships by design.” Led by creativity, powered by data, and supercharged by AI, Ogilvy One announced it is taking a distinct approach to designing relationships...
Deliveroo, the popular delivery service app, took City Walk Dubai visitors by surprise with an interactive social experiment titled ‘The Unmissable 50 Fils’. In collaboration with TBWA\RAAD, this experiment was designed to showcase the significant impact of nominal donations and encourage the community to support its ongoing ‘Full Life’ campaign...
