After a stellar year of impactful projects and pushing the boundaries of creativity, ‿ and us becomes the first independent agency in the Middle East to be the most awarded at this year’s Clio Awards. Famous for recognizing innovation and creative excellence in advertising, The Clio are one of those...
dentsu MENA has officially announced the launch of its operations in the Saudi capital Riyadh, as it has received its regional headquarters license from the Ministry of Investment and Ministry of Commerce in the Kingdom. This new expansion into the kingdom is said to reinforce the agency’s commitment toward Vision...
The groundbreaking partnership between VML, Amazon Ads ME and L'Oréal Paris has unveiled the future of beauty commerce in the GCC with the region's first-ever live shopping event. This exciting fusion of VML’s digital marketing and technology expertise with L'Oréal Paris's renowned beauty products created an immersive and unprecedented shopping...
e& life, the business pillar of e& has joined the Dubai FinTech Summit (DFS), organised by Dubai International Financial Centre (DIFC), the global Financial Centre in the MEASA region. As a Powered By sponsor, e& life is dedicated to supporting innovative and future-thinking businesses on a global scale. e& life...
Cannes Lions has revealed the line-up of global experts selected to award the world's very best creative and effective work and benchmark excellence this June. Work from across the globe will be judged, awarded and celebrated during the Cannes Lions International Festival of Creativity, running from 17 to 21 June...
White Square International Festival of Creativity has announced its jury line-ups. In 2024, White Square Festival entries will be evaluated by six international jury line-ups, represented by the brightest personalities from more than 45 countries. The line-ups formed according to the personal competencies of the jurors, will evaluate Creative, Branding, Marketing...
New York Festivals unveiled the 2024 Executive Jury—a distinguished panel of prominent creative leaders recruited to assess entries submitted to the New York Festivals Advertising Awards. The 2024 NYF Executive Jury, curated by Jury President Javier Campopiano, Global Chief Creative Officer of McCann Worldgroup and McCann, features carefully chosen award-winning...
The World Out of Home Organization (WOO) is showcasing its second Future Leaders Delegate Initiative at the 2024 Global Congress in Hong Kong, to be held on June 5-7. The Future Leaders initiative was launched at the Lisbon Global Congress in 2023 with ten successful applicants. WOO members, national associations...
The ACT Good Report 2024, a unique ranking celebrating the world's best creative campaigns to promote social and environmental responsibility, in now released. ACT Good Report is compiled by ACT Responsible in collaboration with WARC. ACT Good Report is a unique ranking showcasing the world’s most impactful use of...
Procter & Gamble (P&G) has launched a campaign in collaboration with the Children with Disability Association in Saudi Arabia, aimed at bringing smiles and inclusivity to children with disabilities during the festive season. This initiative follows the resounding success of their Back to School campaign last September and underscores P&G's...
Mnawar Mohammed, renowned in the advertising industry as the founder of CopyArabia, has unveiled his highly anticipated A to Z Online Copywriting Course. Drawing from over two decades of unparalleled expertise, Mohammed's course promises to revolutionize the way aspiring copywriters approach their craft. Copywriting is a skill that requires a...
New York Festivals Advertising Awards (NYF) has announced the 2024 NYF Advertising Awards Shortlist Jury. New York Festivals Advertising Awards Shortlist Jury is populated with some of the industry’s most forward-thinking leaders and trailblazing creatives with a reputation for excellence and innovation. Emanating from top-tier agencies from 5 continents around the...
In celebration of the holy month of Ramadan, the Saudi Ministry of Culture and Snapchat are bringing Snapchatters in the Kingdom a myriad of rich cultural experiences to enjoy with their loved ones. Embracing the theme "انورت ليالينا" (Light Up Our Nights), this collaborative effort aims to infuse the spirit...
The Connected TV (CTV) market in Europe is a source of considerable interest and investment from marketers across MENAT, but a new report has revealed that CTV advertising in Europe still suffers from a lack of transparency and need for quality verification. According to The Power and Potential of CTV in...
MBC GROUP, the largest media company in the Middle East and North Africa (MENA), has appointed Samar Akrouk as Managing Director of MBC STUDIOS. A seasoned production veteran, Akrouk, who has dedicated nearly three decades of service to MBC GROUP, will also retain her position as Group Director of Production....
