To strengthen the positioning of Tiffany & Co’s Lock collection in Saudi Arabia, the brand partnered with the Kingdom’s most popular platform to activate a full funnel Snapchat takeover, utilizing the First Story, First Lens and First Commercial features, reaching over 9.5 million Snapchatters within 24 hours. In the summer...
Dentsu Creative MENA has appointed highly awarded creative leader, Jon Holloway, as Managing Director, Brand and Experience. In this newly created role, Jon will lead the brand and experience teams across the region, driving operational excellence to deliver next-generation projects and transformational work that fosters brand growth through immersive customer...
Publicis Groupe Middle East & Turkey (ME&T) reinforces its leadership with the launch of The Growth Club, a first-of-its-kind initiative for the agency holding network, designed to empower talents, drive innovation and unlock collective growth for the industry. At its core, The Growth Club is a dynamic and ever-evolving community...
New York Festivals (NYF) 2024 international AME Awards, now in its 30th year of honoring advertising and marketing effectiveness, and the NYF Greater China AME Awards announced the alignment of their entry deadlines. Based on the success and growing synergy between the two competitions, New York Festivals aligned the schedules of the...
Ogilvy has appointed Antonis Kocheilas as Global Chief Transformation Officer. In this newly created role, Antonis will be responsible for identifying, developing, and implementing transformational strategies and systems that help clients adapt to the ever-changing market dynamics of today and in the future. In addition, he will work to create...
Technology has the potential to unveil, unlock, and unleash the true power of creativity, transforming the process of creative expression like never before. To explore the game-changing impact of creativity, powered by the confluence of human and artificial intelligence, the second edition of Athar - Saudi Festival of Creativity, one...
As the demand for influencer marketing continues to increase, with 77% of marketers treating the sector as a top priority (Economic Times, 2023), MCN (Middle East Communications Network) is scaling its Influencer capability to all of its agencies and clients across the MENAT region through the launch of its Influencer practice....
Landor, the global brand specialists, has appointed Lara Assouad as Executive Creative Director for the Middle East, to ignite regional creativity and further strengthen the global creative vision. Lara will help to shape Landor’s creative initiatives from the Dubai studio, bringing with her expertise in bilingual branding and Arabic type...
Yazle, a global digital media company specializing in innovative and creative digital advertising has appointed Dylan Temple-Heald as its new Regional Commercial Director. With over 18 years of extensive experience in digital marketing across various regions, Dylan brings a wealth of expertise in programmatic marketing, digital strategy, mobile and gaming...
World Out of Home Organization President Tom Goddard has agreed to stay on in the role for a further period. Goddard had previously announced his intention to step down but has agreed to stay on at the WOO board's request. The WOO board has 12 members representing Out of Home...
OPPO, the Chinese company specializing in the manufacture of electronics and smart devices, has selected JUMMAR PR & COMMUNICATIONS company, to provide services of public relations and communications in Saudi Arabia. Pursuant to the agreement concluded between both parties, JUMMAR will provide communications services, content creation, and public relations administration...
According to COMvergence’s recently released New Business Barometer FY 2023 report, OMG MENA had a clean sweep at the top of the group and agency rankings for both the GCC and Egypt last year. Its network OMD achieved a similar feat, winning more new budgets (with or without account retentions)...
Publicis Groupe has announced a proposed change to the company’s governance, that will be put to a shareholder vote at its Annual General Meeting on 29th May, 2024. Publicis has undergone a period of sustained momentum over the past years, thanks to its unique model adapted to the needs of some of the world’s...
FMCG consumption showed a slow recovery by less than 0.5% in Saudi Arabia (KSA) and UAE in the last quarter of 2023. The observed slowdown can be attributed to heightened price sensitivity among consumers and a shift in consumer preferences. At the same time, E-commerce reported impressive consumption growth rates...
M&C Saatchi MENA Beirut has been partnering up with legendary Iraqi singer Kadim Al Sahir on the release of his newest album, one that represents a significant milestone in his illustrious career and the world of contemporary Arabic music. Spanning digital platforms, social media channels, and beyond, the unveiling of...
