With media spend on the global influencer market expected to approach $6 billion in 2024, a new research report released by Snapchat and MCN revealed how content creators and brand-sponsored content could push the industry even further. The robust study called “Unleashing Influence: A Marketer’s Guide to Influencer Success” explored users’...
World Out of Home Organization (WOO) President Tom Goddard has called on the US Out of Home industry to speed up its progress towards becoming more sustainable. Speaking at the annual conference of the OAAA (Out of Home Advertising Association of America), in San Diego, Goddard described the issue of sustainability...
British-born automotive brand MG has confirmed that Jozef Kaban (51) has joined the company, accepting the role of Vice President at the company’s Global Design Centre. A highly respected automotive designer, Kaban’s role will entail developing MG’s global design language as the brand celebrates its 100th anniversary in 2024. Having...
Publicis Sapient, the digital business transformation company, has appointed Ashwaq Al Shathri as Country Managing Director (MD) for Saudi Arabia, based in Publicis Sapient’s Riyadh office. Al Shathri will be responsible for accelerating business growth in KSA, as well as building the operational business and community. In her role, she...
Terry Kane, Managing Director for the Middle East and Africa, sets the strategic direction for the business in the region, fostering an environment of innovation and leading the team towards achieving The Trade Desk’s ambitious goals in the region. Previously, Terry was at Meta and the Jumeirah Group in Dubai....
Ziina, a UAE-based FinTech start-up, has chosen WE ARE Pi, a globally recognised creative agency, to develop the strategy and creative for a breakthrough launch campaign following a competitive pitch. This strategic collaboration is poised to catalyse Ziina's ambitious mission to become a jewel of the UAE, driven by a...
Dubai International Financial Centre (DIFC), the global financial centre in the Middle East, Africa, and South Asia (MEASA) region, is a trusted, global hub for many of the world’s wealthiest families and individuals. Home to more than 120 of the world’s wealthiest families and individuals, with a total net worth...
Snap Inc. has launched its new Advanced Partner Program, providing select agencies access to a curated package of educational and business opportunities. Those part of the program will be awarded an exclusive badge granting access to personalized training and enablement sessions, as well as thought leadership research and insights. The...
What will be the defining trend in marketing in 2024? Will budgets face drastic cuts, or can we anticipate a slight increase? What skills will become indispensable in 2024's landscape? For its annual study, the Serviceplan Group partnered with prominent Swiss academic institutions, the University of St. Gallen and The...
Like Digital & Partners, a Dubai-based digital transformation agency, has expanded into the Kingdom of Saudi Arabia with the inauguration of a new office in Riyadh. Following a successful year marked by pivotal projects within the GCC’s hospitality industry, such as Atlantis the Royal and One & Only One Za’abeel,...
Ogilvy announced a health-first suite of global influencer marketing services designed to bridge the gap between medical expertise and public awareness by providing pharmaceutical, healthcare, and wellness brands access to the burgeoning Influence economy at a specialist level. By embracing influence, brands can establish exceptional relationships with patients and healthcare communities,...
The International Advertising Association (IAA) Lebanon is not taking any rest since the election of its new presdent less than a year ago. After the inaugural IAA Hall of Fame, this prestigious event honoring legendary Lebanese admen, the Association has set its goal towards reviving the younger sister association, the IAA...
Anterity has announced it is now offering its clients a new, qualitative, useful and original service: prior searches for advertising concepts and visuals. The offering draws on both the global multimedia base of its strategic partner Nielsen and the unique know-how and visual resources of the infamous copycat hunter, Joe...
The bi-annual qualitative report from RECMA, which provides a comprehensive assessment of the performance and long-term health of media agencies, has recently been released. At a group level, MCN’s media agencies have retained their no. 1 ranking for the 4th consecutive year by RECMA. The report, which reviews 16 agency...
The US and China are vying for the position of the world's biggest Out of Home market and two experts will deliver an exclusive analysis of both countries at the World Out of Home Organization Global Congress on June 5-7 in Hong Kong. Mainland China with 4.2 times the population...
