GfK, a global market and consumer intelligence company, recently conducted an extensive Global Consumer Outlook Report 2024, unveiling invaluable insights into the concerns, preferences, and habits of consumers in the United Arab Emirates (UAE). The study sheds light on the top concerns of UAE consumers and explores critical trends and...
Current Global MENAT, part of Middle East Communications Network (MCN), has hired Sinead O’Connor as Senior Director to help build the agency’s next phase of growth. In her role as Senior Director, O’Connor will be responsible for agency leadership, service offering development including integration with MCN’s other agency brands, and...
Kraft Foods has tapped into TikTok’s potential in the Kingdom of Saudi Arabia and it looks like the marketing strategy has managed to drive effective business impact for the brand. A Marketing Mix Model (MMM) analysis conducted by Nielsen, demonstrated TikTok's ability to deliver a good return on ad spend...
Nestled amidst the picturesque landscapes of North Lebanon, Orchid Escape Hotel stands as a beacon of luxury and tranquility for those seeking a getaway from the hustle of everyday life. Considered among the top Batroun beach resorts, Orchid Beach Lounge introduces Escape, an unparalleled experience of comfort and rejuvenation through...
The grand unveiling of the highly anticipated Elie Saab Waterfront luxury residences by Ohana Development on Al Reem Island in Abu Dhabi (UAE) took place on Wednesday 8th May at Emirates Palace where guests got an exclusive preview of this architectural wonder signed by the most reputed Lebanese designer the...
Earlier this year, Heinz Arabia made an unexpected announcement when it introduced the world’s first-ever ketchup insurance policy to relieve the inconvenience of everyday ketchup spills, splatters, and splotches. The first of its kind insurance policy, vouched as one of 2024’s ‘coolest marketing campaigns’ by Google AI, received positive feedback...
Emirati businessman Khalaf Al Habtoor, Chairman of the Al Habtoor Group – one of the most successful conglomerates in the Gulf -- announced the launch of a TV channel that will be based in Lebanon. He did not specify when the project will debut. It is through his account on...
Running from 21-22 May, D&AD's annual Festival will bring the creative industry’s brightest minds to a new location at the Southbank Centre in London. Global leaders in advertising, design and art direction will gather for two days to celebrate, discuss and debate what creative excellence looks like today. Followed by...
Exceptional communication skills are key for job seekers and those looking to advance their careers, according to LinkedIn’s annual report on the most in-demand skills in 2024. Customer service is the second most sought-after skill by employers, and leadership ranks third. The LinkedIn report is based on data gathered from...
JCDecaux Group Chief Data Officer Sylvain Le Borgne will be the keynote speaker on day two of the World Out of Home Organization's Global Congress in Hong Kong from June 5-7. The theme of Le Borgne's address is 'How data can add value to Out of Home.' Le Borgne is...
White Square International Festival of Creativity 2024 has announced the final deadline extension until May 15. The Festival annually promotes innovative ideas of creative industry representatives from more than 35 countries, following the principles of peacefulness, equality and socially responsible marketing. Participants can submit entries online in 243 nominations in...
Cannes Lions has announced Maria Ressa as the 2024 Cannes LionHeart recipient. One of the Festival’s most prestigious Awards, the accolade is given to a person who has harnessed their position to make a significant and positive difference to the world around us. Ressa is the Co-Founder and CEO of...
Deliveroo, the London-based delivery service that operates across 10 markets worldwide including UAE, Qatar and Kuwait, recently embarked on a journey back in time, paying homage to Dubai’s illustrious heritage with a one-off Abra delivery at the historic Dubai Creek. This remarkable feat was designed to celebrate the city’s cultural...
This is some unexpected campaign where Heinz cleverly turns what could have once appeared as a problem into a positive traits for Heinz Ketchup. Yes, who hasn’t ever struggled with a Heinz glass bottle trying to find a trick to let the ketchup smoothly slide out. And here comes Heinz...
Cannes Lions has announced the line-up of global experts from across the creative industries who will shortlist world-class creative work this June. Work from across the globe will be judged, awarded and celebrated during the Cannes Lions International Festival of Creativity, running from 17 to 21 June 2024. Announced are...
