Credit Libanais introduces Wink Pay, a cutting-edge mobile wallet that marks the first pillar of its Wink Neo in collaboration with Codebase Technologies and Visa. Through Wink Pay, Credit Libanais introduced the country's first fully-digital onboarding and instant card issuance proposition to the market. This revolutionary service provides six million...
At the World Out of home Organization (WOO) Global Congress Annual Global Congress that will take place in Hong Kong from June 5-7, new speakers have been announced: Michael Provenzano on going global, Jean-Christophe Conti on Programmatic DOOH 2.0. Vistar co-founder and CEO Michael Provenzano will discuss the potential for...
Global creative PR agency, The Romans, has expanded its leadership in Dubai with the appointments of Jacquelyn Moulds and Kassandra Panagiotopoulos. Moulds takes the role of Client Engagement Director, while Panagiotopoulos will oversee the strategic and creative capabilities as Head of Strategy. The move completes a new look UAE leadership...
Publicis Groupe Middle East & Turkey (ME&T), is partnering with the 2024 Sync Digital Wellbeing Summit, an initiative led by Ithra, a cultural and creative hub in Saudi Arabia. The summit aims to start a dialogue on technology's impact on our lives and cultivate a digitally responsible community. Scheduled for May...
Lebanon has been grappling with a presidential vacancy, leaving a void in national leadership. Amid this political backdrop, the 'Presidential Luxury' marketing campaign has made a striking entrance. Launched by Dubai-based One11 creative agency for their Beirut-based client Rasamny-Younis Motor Company (RYMCO), the campaign introduces the Hongqi car, known for...
AppsFlyer, the global marketing measurement, attribution, and data analytics platform, has released its inaugural State of Ad Creatives in App Marketing report, the first-of-its-kind report providing AI-fueled insights into the world of advertising creatives and their impact on user behavior and app marketing success. The comprehensive analysis reveals which...
According to the fourth edition of the Braze Customer Engagement Review (CER), amidst the AI surge, marketers are grappling with a skills crisis, facing yet another challenging year. The report combines data from the Braze platform with the results of a global survey developed in partnership with Wakefield Research, surveying...
Snap has rolled out a new GCC focused campaign to illustrate why Snapchat is the platform of choice for staying connected. The ‘Telgana Ala Snap’ campaign, which in Arabic simply translate to ‘Find us on Snap’, celebrates the unique way the highly engaged local community in the GCC countries use Snapchat....
Renowned for recognizing excellence in design and craft, The ADC Annual Awards are the standard-bearers of these disciplines in the industry. Following a similar feat at the Clio Awards, ‿ and us becomes the first independent agency in the region to scoop the most awards at this prestigious show. The...
Across West Asia and North Africa (WANA), audiovisual archives are at risk. Deteriorating films, videotapes that cannot be played, and corrupt hard drives; important historical, cultural and commercially valuable content is being lost. Orchard Clips, the supplier of film and video content from and about WANA, has launched Archive Services...
Global marketing communications network, dentsu, has launched dentsu Sports International (DSI) in the Middle East and North Africa (MENA) region. With a strategic focus on enhancing sports marketing and analytics services, the establishment of DSI in the MENA region marks a significant milestone in its commitment to servicing clients in...
Today marks the official launch of Grower, an innovative digital marketing platform designed to transform the landscape of marketing technology. Founded by Bob Sabra, Grower integrates Marketing Automation, Business Intelligence (BI), Data Analytics, and Customer Data Platforms (CDP) into one seamless service, offering unprecedented tools for agencies to optimize their...
The Cannes Lions International Festival of Creativity has announced Unilever as the 2024 Creative Marketer of the Year. The honorary accolade is presented to a marketer that has amassed a body of iconic, Lion-winning work over a sustained period of time, with Unilever establishing a reputation for producing brave, creative...
In order to enhance its ecommerce and retail media capabilities, global communication network Havas has opted to acquire Liquid, the Middle East-based omni-commerce company. Liquid will be rebranded as Liquid Havas and join the organization under Havas Market, Havas’ full-service ecommerce offering dedicated to delivering meaningful shopping experiences for people, brands...
