As the Middle East experiences a surge in economic expansion across various industries including technology, finance, tourism, and retail, the need for detailed and practical market research is on the rise. Within this context, InsightLab ME launches in the region to address this exact demand. InsightLab ME’s aims is to furnish...
Orchard Clips, the supplier of film and video content from and about WANA, has signed a multi-year representation agreement with drone operator, filmmaker and producer Yuval Dax. The agreement sees Orchard Clips take on Dax’s collection of over 4000 clips spanning aerials, landscapes, wildlife, archaeology, religion and more. The collection includes a...
VICE Media Group appoints two experts to its burgeoning creative team; Raul Palhares joins as Associate Creative Director (ACD), bringing with him a unique career spanning two decades in global advertising. Meanwhile, Germán D. Espitia Benavides joins as Associate Creative Director, bringing his distinctive blend of creativity, life experiences, and...
MBC Media Solutions (MMS) the commercial arm of MBC Group and the official advertising representative of the Saudi Sports company (SSC) and Al Arabiya launches its new sports brand ‘MMS Sports’. The announcement was made during an event held in Al Awwal Park in Riyadh, where MMS unveiled ‘MMS Sports’...
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In a celebration of style, heritage and its signature color Grey, New Balance lit up Vox Cinema at Mall of the Emirates with the region’s first-ever screening of the Grey Days 2024 film and the launch of the brand’s exclusive pop-up store, featuring the Grey Days collection. Guests enjoyed a...
In a bold and unprecedented move, Arabian Automobiles Company (AAC) has announced the launch of the “Nissan Pathfinder 2024 Be Unbound” campaign— an innovative initiative dvelopedd by the team at TBWA\RAAD - one that aims to redefine conventional success and inspire individuals to pursue their true passions by offering a...
TBWA\RAAD and TikTok unveil their collaborative white paper titled "Storytelling in the Next Creative Renaissance." This document explores the transformative role of creative technology in contemporary marketing strategies, offering interesting perspectives on reshaping storytelling, fostering authentic connections, and amplifying audience engagement in today's rapidly evolving digital landscape. The white paper...
Tawazun Council (Tawazun) and Bayanat, in collaboration with Endless Studios, have launched the UAE Game Makers Competition 2024, marking a significant moment for the UAE’s educational landscape. This nationwide contest invites young people to discover, display, and further develop their talent via game design, particularly emphasizing the integration of UAE...
OUTFRONT Media CEO and World Out of Home Organization(WOO) Vice-president Jeremy Male will interview Perion CEO Tal Jacobson at the WOO Global Congress in Hong Kong from June 5-7. Perion, a major player in global multi-channel advertising technology across search advertising, social media, display, video and CTV, has completed the acquisition...
MBC ACADEMY, the educational and training platform by MBC GROUP that discovers, upskills, and fosters Saudi and regional talent in the media and production space, announces the graduation of its latest cohort of talented students, with a grand ceremony held on the sidelines of the 77th annual Cannes Film Festival....
Canon has successfully concluded "Women Who Empower," an initiative in collaboration with the Dubai Business Women Council (DBWC). The two-month program, which aimed to empower women in the print and imaging sectors, culminated in an event held on May 21st at Dubai Chamber, attended by participants, and guests including industry...
Tim Hortons Middle East, the iconic Canadian coffee chain, continues to embark on an exciting journey of brand revitalization and creative excellence by appointing SSUP (Sunny Side Up) as one of its marketing partners. With a strategic focus on elevating brand visibility and engagement across the region, Tim Hortons Middle...
Canon Middle East & Türkiye hosted its 'See No Limits' live show in Dubai, showcasing its cutting-edge capabilities in live production, broadcasting, and remote operation. The event, a first in the region, marked the official launch of this campaign. ‘See No Limits’ event acted as a promise to Canon customers...
Nissan Al Babtain and Horizon FCB Kuwait have witnessed a great feedback on the regional stage with their innovative campaign, earning them top honors at the Nissan Regional Awards with the ‘Defy Ordinary’ Award. They redefined test driving through the ‘Test Drive, Test Life’ idea with an unparalleled test...
The Cannes Lions International Festival of Creativity has announced that it will honour advertising veteran Jacques Séguéla with its prestigious Lion of St Mark award. With a career spanning more than 60 years in the industry, Séguéla has produced consistently iconic work for brands like Air France, Apple, Carrefour, Citroën,...
