Since the latest election of its new president Naji Boulos, the IAA Lebanon Chapter has been extremely active, launching several local events and spearheading new initiatives all designed to re-boost the ad community. And it is succeeding in doing so. To pitch or not to pitch Some of its...
DDB Dubai has integrated its operations with those of other Omnicom Group companies in the region in a strategic move that is in line with Omnicom's operational approach, aimed at promoting collaboration among teams while preserving the unique culture and strengths of each agency. Under the leadership of Dani Richa, Chairman & CEO of...
This week the Middle East jury of the Gerety Awards met in Dubai to define the global shortlist and choose the Middle East Agency of the year. Before the Gerety Awards 2024 shortlist revelation on Tuesday, June 11th, and the jury insight session, Gerety unveiled the recipient of the coveted...
MSL Group Middle East, the public relations agency integrated within Publicis Groupe, has unveiled a new line up of local and regional talent to grow its consumer practice division. The newly formed Brand Communications team comprises experts across consumer communications, social media influence, creativity, and delivery excellence to provide a...
Little Moons, the mochi ice cream company, has appointed UAE-based PR agency, Current Global MENAT, to accelerate its Middle East expansion. Founded by Howard and Vivien Wong, Little Moons became a viral sensation in 2021 in the UK generating content viewed over 500 million times. Since then, the brand has...
Effie Worldwide has today announced the 2023 Effie Index, the 13th annual ranking of the companies behind the world’s most effective marketing initiatives. The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing more than 4,750 finalist and winning entries from eligible...
An ordinary session of the Advertising Association General Assembly was convened under the presidency of George Jabbour, at the Associations’ premises in Sin El Fil. On the agenda was the election of six board members. The new board held a session, during which George Jabbour was elected President, Hana Al Khatib Vice...
Following recent leadership appointments and organizational developments, GroupM MENA, WPP’s media investment group, has secured over 10 significant business wins in less than six months. New business wins for the group include Wakemaker MENA’s win of L'Oréal Middle East, Mindshare MENA’s wins of Al Fardan Jewelry, Alat, Amala, Americana Foods,...
Global experts agree that technological innovation is the key enabler of a more sustainable future for the Middle East and North Africa (MENA) region, as part of a landmark new report published today. ‘MENA Tech 2024: Mapping the Technology Landscape’ is the second annual offering from strategic communications agency BLJ...
Arthur D. Little (ADL) has appointed Pallab Roy as a Partner in the Middle East and India, where his main focus will be the Growth practice. He will be operating out of ADL’s Dubai and New Delhi offices. With over 20 years experience in the consulting industry, Pallab has particular...
Trailblazing campaigns submitted from creative agencies spanning five continents across the globe—from Argentina to Taiwan, Canada to the UAE, and from Spain to Australia—were thoughtfully evaluated online by the 2024 NYF Advertising Awards Shortlist Jury panel to select the entries achieving shortlist status. The 2024 Advertising Awards shortlist is based...
Truecaller, the global platform for verifying contacts and blocking unwanted communication, has reached a significant milestone of 400 million users monthly. Truecaller continues to grow rapidly in many different geographic markets and has since 31 March this year grown with 10.1 million users. “Reaching 400 million active users each month...
Sobha Realty, a globally real estate developer, made a revolutionary move by unveiling industry-first holographic display to enrich the consumer experience. This display utilises mixed reality to provide customers with an immersive experience to envisage how the life at the Sobha developments would be, thus empowering them to make a...
Omnicom Chairman and CEO John Wren has named Mazen Abd Rabbo as Senior Vice President of the newly formed Omnicom Qatar. Abd Rabbo will oversee Omnicom’s agencies in the country, focusing on talent, cross agency collaboration, and innovation to drive growth in the Middle East. Abd Rabbo will be responsible...
Gilead Sciences, a global biopharmaceutical company dedicated to discovering, developing, and delivering innovative medicines, has appointed UAE-based Houbara Communications as its official public relations and communications partner in the GCC. “At Gilead Sciences, we view ourselves as a partner to government, medical, and industry stakeholders across the Middle East, working collaboratively...
