Digital technologies have completely transformed education over the past two decades, but the metaverse has taken it to a new level. Although the use of metaverse in learning is still in its early stages, the entire market is set to witness remarkable growth in the following years. According to data...
Jack Taylor, an independent, US-founded public relations and communications agency, has expanded into the Gulf Cooperation Council (GCC) region. Founded in 2010, Jack Taylor has evolved into a global leader with some of the most cutting-edge clients in wellness, health, and fitness. Partnering with brands that solve human problems and...
MCN Academy – the talent hub of parent company MCN – has reinforced its commitment to upskilling its talents for the future. From young leaders through to executive leadership, MCN Academy is rolling out a platform to grow and develop its community at all levels, tailored to our individual and...
Today marked the official launch of Burson, the global communications company that specializes in creating value for clients through reputation management to enable innovation, growth and leadership. The brand identity and new client and talent offerings unveiled today aims to articulate Burson’s expertise delivering creative and compelling solutions for building...
Procter & Gamble (P&G), in collaboration with the AUC El-Khazindar Business Research and Case Center, School of Business AUC, recently celebrated the tenth anniversary of its campus program. Over the past decade, this initiative has provided students with invaluable opportunities to gain essential skills and a comprehensive understanding of vital...
The World Out of Home organization (WOO) has announced the Award Winners for Individuals, Digital and Classic Creative, Sustainability and Technical Innovation at its Global Congress in Hong Kong, held on June 5 – 7. The Technical Innovation Award was chosen from a shortlist of three by delegates at the Congress....
Bayut, the property platform in the UAE renowned for revolutionizing the home-search experience through its customer-friendly approach to finding authentic real estate, has sparked conversations with its latest out-of-home campaign. Making a substantial impact and statement, Bayut's latest campaign has dominated Dubai's skyline with a comprehensive 360-degree media campaign across digital media,...
Tarek Mansour has been appointed as the General Manager for the Riyadh operations of The Network Communication Group. Roger Sahyoun, Chairman of The Network Communication Group, said: “I am delighted to announce the appointment of Tarek Mansour as the new General Manager for our Riyadh operations. With his extensive expertise...
Effective July 1st, 2024, Furrukh Jawaid will join General Motors (GM) Middle East & Africa as new Chief Marketing Officer (CMO). Jawaid will oversee the total marketing effort across Chevrolet and GMC, consolidating GM’s growth plans and spearheading the next phase in the company’s quest to transform the customer experience...
Effie Worldwide announced the 2023 Effie Index, the annual ranking of the companies behind the world’s most effective marketing, with McCann Worldgroup named the Most Effective Agency Network for 2023. McCann Worldgroup earned the top position with a strong performance across all regions in 2023. Contributing to McCann Worldgroup’s Most Effective Agency Network global...
VML UAE has appointed Aricio Fortes as the Chief Creative Officer (CCO)- UAE. He will partner with Faysal AbdulMalak, UAE CEO, to further elevate creative excellence. Aricio Fortes brings with him a wealth of experience in driving award-winning work for some of the world's largest brands and new business ventures....
FEER McQUEEN, the independent creative agency renowned for its full hybrid scope, has partnered with 2MRW Creative Consultancy. Based in Dubai, 2MRW is a consultancy established to develop innovative, sustainable, and competitive solutions, leveraging Web3, Metaverse, and AI technologies to create integrated brand strategies. This strategic alliance aims to combine...
In 2024, the number of advertising agencies working worldwide exceeded 433.000 and continues to grow. Simultaneously, conservative estimates, affiliate marketing spend reached $14.4 billion in 2023 and will exceed $15.7 billion this year. Amid fierce competition and growing client demand for performance marketing, agencies need a distinguishing factor that will...
Global spending on Out of Home (OOH) advertising reached $41.9bn in 2023, up 16% on 2022's $36.2bn, breaking through the 5% barrier even as online continues to dominate media growth tables. OOH now accounts for 5.2% of global ad expenditure, up from 2022's 4.7%. The breakthrough was highlighted in World...
As part of its continued mission for Learning and Development, FEER McQUEEN Academy has recently launched an exciting initiative for Notre Dame University’s (NDU) 3rd-year Senior Advertising & Marketing students. This program aims to give students a taste of real agency life and the opportunity to work on actual campaigns....
