Athar - Saudi Festival of Creativity made a significant impact last year with its lineup of distinguished speakers, curated programmes, and bespoke industry initiatives. The festival attracted many of the industry’s top minds and leading figures to Riyadh and intends to build on this success, featuring businessman and founder of WPP,...
FEER McQUEEN agency has joined the United Nations Global Compact - a voluntary initiative for the development, implementation and disclosure of responsible business practices. “This significant step marks our commitment to align with the ten universal principles in the areas of human rights, labor, environment, and anti-corruption, joining thousands of...
TBWA has launched its AI platform, Collective AI. The platform is built on Omnicom’s end to end Gen AI suite of services and takes advantage of the company’s first-to-market partnership agreements with leading AI providers but is distinctively fed on a one-of-a-kind diet of Disruption. Leveraging over 50 years of TBWA’s...
platformance.io, a next-gen media and Adtech solutions provider, has appointed Hamza Sarawy as the new head of communications for the MENA region, effective 1 July 2024. Sarawy has 10+ years of content, communications and thought leadership experience, and blends the agency world experience with entrepreneurial experience. He’s also a founding...
The 2025 World Out of Home (WOO) Annual Congress will be held in Mexico City from June 4th to 6th. This is the first time the WOO Annual Congress has been held in Latin America and follows the highly successful WOO Annual Congress in Hong Kong, its first visit to Asia,...
The One Club for Creativity announced 101 creatives from around the world who will serve on the jury for the global Young Guns 22, including two based in the Middle East region. Jury members in the Middle East are: Nicolas Garcia, creative director, Science & Sunshine Dubai Jayde-Olivia Sandy, senior...
Registration for the 2024 Luum Awards is now open, but the big news is that, for the first time, an advertising festival will unite award-winning creatives from around the world for activities designed to make the planet and society better as part of its award ceremony. These activities will take...
Publicis Groupe Middle East & Turkey (ME&T) has promoted Khaled Abou Nader to Chief Integration Officer (CIO), a strategic role created to drive greater collaboration and strengthen the Groupe’s distinctive Power of One proposition, which consolidates all capabilities into a seamless offering. Khaled steps into this role from his current...
AppsFlyer has expanded its AppsFlyer Data Collaboration Platform (DCP) offering for brands and commerce media networks through an integration with AWS Clean Rooms from Amazon Web Services (AWS). Leveraging AWS Clean Rooms helps brands, commerce media networks, and social platforms with multiple use cases, such as audience analysis and targeting...
Sunny Side Up (SSUP) agency has appointed Hatem S. Al Mandeel as the new General Manager for Saudi Arabia. He replaces Ismail Abualsamh who was managing the operations since the start of SSUP's establishment in the KSA back in August 2023. With over 15 years of experience, Hatem brings a treasure trove of knowledge...
The current digital marketing landscape is marked by rapid evolution, intense competition, and the ever-increasing demand for effective lead generation. Brands face numerous challenges, including high advertising costs- the cost of digital advertising continues to rise, making it essential for brands to optimize their campaigns for maximum ROI, low lead...
Telefanz, the new social media platform for exciting, spontaneous, genuine videos and photos, was officially launched this June with the slogan ‘Social Media Made Better’. Competing with leading platforms like TikTok, Telefanz stands out with SocialFi features. It also features Approved & Verified Content Creators, original content, and a secure...
The 2024 Fresh Graduates in the MENA Survey by Bayt.com, the Middle East's renowned job site, and market research agency YouGov, was conducted to help identify which industries are most appealing to fresh graduates in the MENA region and to describe some of the challenges young job seekers face when...
American University of Beirut's AUB Online and OSB Executive Education served as diamond sponsors for the 8th annual Women in Data Science (WiDS) conference held on April 22nd, at the American University of Beirut campus. The conference, organized by AUB's School of Business, the Suliman S. Olayan School of Business,...
Airtel Africa, a telco group with more than 150 million subscribers across 14 African countries, has partnered with WebEngage to drive its digital customer base management. Airtel is the second largest telecom service provider in Africa, with more than 60 million data users among a total of 150 million customers....
