The World Out of Home Organization (WOO) is to hold its first in-person European regional Forum in Milan from November 4-6. This comes at a time when according to WOO’s latest global expenditure survey, Europe has overtaken North America in terms of size of market by revenue, reflecting its position as...
Following a successful four-year global sponsorship, NEOM and the Asian Football Confederation (AFC) have agreed to an extended multi-year partnership, which will run from 2024 to 2029. Under the terms of the arrangement, NEOM will continue to serve as the Official Global Partner of the AFC national team and club...
Public Matters Lebanon (PML) continuously engage in social activism through arts; it is undoubtedly one powerful tool to stand in the face of corruption. By raising the engagement level of society in artistic expression projects, millennials will keep a piece of Lebanon in their hearts no matter where they decide to...
Publicis Groupe Middle East & Turkey (ME&T) has promoted Abed Ismail to Head of Integration, a strategic move to support and accelerate the Groupe’s Power of One model. In this role, his key responsibility will be to enable the Groupe’s integration goals and promote organisational success through value creation...
Following a highly successful World Congress in Hong Kong, the World Out of Home Organization (WOO) has increased its coverage of the global OOH industry by signing up another 15 organizations. Six of the new members are from the APAC region, five from Europe, two from the United States, one...
OMD has promoted the Managing Director of its Egyptian operation, Tarek Jaffar, to Chief Executive Officer (CEO).He is . During his 13-year tenure at the group, Jaffar has risen through the ranks working steadfastly in every position at the agency. As Managing Director, he drove the agency’s expansion along several...
In a world of instant gratification, who wants to read a long-winded book? In The Sultan of Garbage, award-winning fine art photographer, advertising writer (from Nissan to Pepsi) and author Brian Belefant draws readers into his 82-page novella about a disillusioned middle-aged man who becomes obsessed with trash and hatches a daring plan...
Over the past few years, podcasts have grown immensely in popularity, drawing millions of users worldwide. So, it was only a matter of time before advertisers took note of the trend and tried to take advantage of the emerging medium. According to data presented by OnlyAccounts.io, the total spending on...
Although the gaming and ecommerce sectors have seen the most significant adoption of the metaverse technology in recent years, its use in other markets like digital marketing will explode in the future. According to data presented by OnlyAccounts.io, the global metaverse advertising industry is expected to grow by 315% and...
The Creative Floor Awards has announced this years Finalists. Entries have come from the USA, Canada, South America, UK, EU, Australia, Japan, New Zealand, Philippines, Singapore, China and the Middle East. Shaheed Peera, Founder said: “Congratulations to all Finalists this year. It’s clear that creativity and innovation is still thriving...
Digital Media Services - DMS (a Choueiri Group Brand) is announcing a sales partnership with Pinterest. The partnership will expand Pinterest's digital advertising solutions to key Middle East & North Africa (MENA) markets, including Algeria, Bahrain, Egypt, Iraq, Kuwait, Oman, Qatar, Saudi Arabia and the UAE. As a leading visual...
GroupM, WPP’s media investment group, has appointed Pauline Rady as its new Regional Managing Director and Client Lead at GroupM MENA. Reporting to Amer El Hajj, the CEO of the group, Pauline will be in charge to establish best-in-class client excellence and scale business growth across the agencies. Pauline joins...
UM has appointed Susana Tsui Fitzpatrick as CEO, UM UAE, as part of the global network’s strategic initiative to enhance MENAT’s prominence as a growth region for international brands. Susana is an award-winning leader and innovator in the global advertising and marketing industry. She has held key executive roles across Asia...
MCN has launched McCann Content Studios (MCS), the global centre for social and creator capabilities, in the Middle East, to provide clients with a uniquely unified offering across Social, Production and Influencer. The studio is designed to simplify the process for clients working on social and creator-led campaigns, offering connected...
FTI Consulting Inc. has appointed Oliver Williams as Head of the Strategic Communications segment in the Middle East. In his new role, Williams will lead the segment’s business strategy in the Middle East and support regional leaders on the firm’s expansion across the region to serve international clients operating in the...
