WPP chosen as Colgate-Palmolive’s agency of record for Amazon in Europe
Colgate-Palmolive has selected WPP as its Amazon agency of record in its key markets in Europe, consolidating Amazon media activities with a single company. WPP will support Colgate-Palmolive’s oral care, personal care and home care businesses to adopt a more data-driven, full-funnel approach to Amazon in order to accelerate omnichannel...



