The latest Employee Loyalty in the MENA survey by Bayt.com, the renowned Middle East jobsite, and YouGov investigates the driving factors that contribute employees’ loyalty to their organizations, identifying actions that could enhance loyalty and recognizing the elements that could potentially undermine it. Illustrating a considerable measure of stability within...
The Type Directors Club (TDC), the world renowned typography organization, has announced the names of the young winners from 11 countries in the 2024 Ascenders competition, as well as its annual scholarship programs. Ascenders, which celebrates typographers, lettering artists, and type designers ages 35 and under, is a prestigious international...
Following the successful launch of Ramzi Raad’s second book, “The Story of Middle East Advertising” in 2022, a significant development has taken place: the launch of the digital version of the publication, catering to the growing academic interest in the book across universities in the Middle East. "The Story of...
Despite the mounting competition from TikTok and Instagram, YouTube remains the king of the digital video space. The video-sharing giant hit over 2.5 billion global viewers this year, shortening the gap between the social media king Facebook, while its business pillars, YouTube Music and YouTube Premium, reached 100 million paying...
New research from Amazon Ads shows Middle East small and medium sized businesses (SMBs) are benefitting from the positive impact of advertising as they look to expand both at home and internationally. The study found that nine in 10 (90%) said that their current advertising strategy is successful in acquiring new...
Although Apple, Microsoft, and Google top the global chart of the most valuable brands, Amazon beats all three tech giants when it comes to brand value growth. According to data presented by Stocklytics.com, Amazon's brand value skyrocketed by almost 800% in the past decade, 200% more than Apple's brand value...
Ströer Co-CEO Christian Schmalzl is to be one of the keynote speakers at the World Out of Home Organization's (WOO) forthcoming Europe Regional Forum in Milan. The Forum will be held on November 4-6. Ströer is one of the most successful media companies in Germany with over two billion Euros...
On July 24, TBWA\RAAD hosted its exclusive Edges 2024 event, welcoming clients, partners, and journalists to explore the most meaningful cultural shifts influencing the region. The event, curated by TBWA's cultural intelligence unit, Backslash, offered attendees an immersive experience, highlighting how brands can align with these shifts to ensure sustained...
The One Club for Creativity opened the call for entries for the 2024 edition of ONE Screen, the original short film festival for the global creative community that unites and celebrates filmmakers from both commercial advertising and film industries. The fast-growing festival recognizes numerous forms and aspects of short films,...
Although the explosive growth seen during the pandemic has leveled off, the online food delivery industry continues growing, with no signs of stopping any time soon. With the market's largest players continuously innovating and expanding their services, people are spending more and more money on food delivery services, which proves...
Arthur D. Little (ADL) reveals its latest findings, highlighting the pivotal role of Higher Education Institutions (HEIs) in fostering innovation and supporting the national agendas or visions of regional countries. Emphasizing the significant advancements in the Kingdom of Saudi Arabia (KSA) and the critical importance of HEI-led innovation hubs in...
WARC has released its 2024 Global Consumer Trends report exploring the key issues that will influence consumer purchase decisions across brands and categories, with additional regional highlights for Asia-Pacific, Europe and North America. Based on a comprehensive set of GWI surveys combined with WARC’s own research, case studies and analysis,...
W7Worldwide, Saudi Arabia's home-grown marketing communication consultancy agency, has released a comprehensive report examining the transformative changes shaping the relationship between public relations (PR) and the media. As the media landscape continues to evolve, driven by technological advancements and shifting consumer preferences, W7Worldwide recognizes the imperative for PR professionals to...
Registration is open for the 2024 Luum Awards, which will prove to be a special edition of the international creative festival! This year, the Luum Awards, which recognizes the best of purpose-driven creative communications, will be launching an initiative that perfectly aligns with the festival’s mission statement: a Summit in...
On 22 July 2024, Google announced it is changing its approach to Privacy Sandbox. Instead of removing third-party cookies from Chrome as initially announced, it will be introducing a user-choice prompt, which will allow users to choose whether to retain third party cookies. Now, Chrome will introduce a new setting...
