TikTok has launched today in Lebanon its #DigitalGuardian campaign, ‘Together We Are The Digital Guardians’. This initiative aims to educate users about comprehensive online safety measures, with a particular focus on the Family Pairing feature, which are designed to empower parents and guardians to take an active role in safeguarding their...
Momentum Dubai will support Ellington Properties, Dubai’s award-winning, design-led boutique developer, as one of its key creative agency partners. Its portfolio includes celebrated projects across the Emirate, such as Mercer House in Uptown Dubai, Ellington Beach House on Palm Jumeirah, One River Point in Business Bay, and Cala del Mar in...
Dentsu Creative released a survey of 950+ chief marketing officers globally, revealing a new level of empowerment, spurred by an unprecedented confidence in the power of creativity: 73 percent of respondents from KSA and 80 percent from UAE agree that marketing is a key driver of business transformation. 97 percent...
VIRTUE, the agency that powers culture, has boosted its creative leadership by appointing John Davenport as Executive Creative Director for UAE, London, and Singapore. Davenport has been given the remit of building on the agency’s world-renowned creative product and storytelling, delivering growth for both clients and VIRTUE Worldwide in key...
MBC Media Solutions (MMS), the commercial arm of MBC Group, is now the official Samsung TV Plus advertising partner, giving advertisers in Saudi Arabia, United Arab Emirates (UAE) and Egypt full access to the platform’s CTV advertising formats. Samsung TV Plus is the free, ad-supported streaming TV (FAST) service from...
A new collaboration has seen the light in the advertising landscape of the Middle East where the newly launched Dubai-based creative agency Them Again has partnered with global sports giant adidas to introduce a landmark campaign celebrating the new AlNassr FC home shirt. This project transcends traditional advertising, diving deep...
Snapchat has sealed a partnership with ROI Hunter, a product performance management (PPM) tool, helping e-commerce marketers find actionable product insights. Snap is the third ad platform to be integrated with ROI Hunter alongside Meta and Google, and these additional capabilities are said to drive better results for retailers using Snapchat...
Following the acquisition of 15 new members last month, the World Out of Home Organization (WOO) has added a further nine organizations to its roster, including two more national OOH associations, from New Zealand and Italy. Five of the new members are from the APAC region, three from Europe, and...
dentsu MENA has promoted Ramzy Abouchacra to the position of MENA Media Practice President. Ramzy who has been an integral part of the regional leadership team for the past five years as CEO of Carat MENA, will now lead dentsu’s media practice across the region, enhancing its integrated media capabilities...
WARC Advisory in partnership with The B2B Institute, LinkedIn’s marketing think tank, and strategy expert Roger Martin today published “Making a promise to the business customer: Why Customer Promise campaigns are even more effective in B2B than B2C”, a new white paper that will help business-to-business (B2B) marketers understand why placing...
Horizon Holdings has appointed Elie Farah, a MarCom & TechCom experienced professional, as its new Managing Director to lead the company’s operations in Kuwait. Farah will restructure and lead the evolution of the agency to stand out as pioneer in Kuwait. Farah holds over three decades of strategic planning, creative,...
Ad Net Zero, a global climate action programme helping the advertising industry tackle the climate emergency, has recently launched the first iteration of the Global Media Sustainability Framework at Cannes Lions International Festival of Creativity. The first iteration of the framework offers a series of voluntary industry standards to improve...
Deliveroo, the renowned delivery service, is bringing the joy of pet adoption and fostering straight to its customers’ doorstep with the launch of the ‘Lend a Paw’ campaign, the latest initiative supporting its ongoing CSR efforts. In collaboration with Yanni Animal Welfare, a non-profit volunteers-based association dedicated to raising social...
Production house electriclime° is expanding into the South Korea market with the opening of a new office in Seoul. Over more than a decade in the advertising industry, electriclime° have produced work across the globe and established successful offices in Singapore, Dubai and Australia. Working with major clients such as...
The Lebanese Arabic daily al-Joumhouria announced it has ended its paper edition, due to "limited circulation" and will be focusing to become" a leading Lebanese-Arab digital media platform”. According to a press statement, al-Joumhouria seeks to strengthen its regional and global presence and provide more innovative and reliable digital content to...
