Claire Atkinson, journalist behind “The Media Mix” has been announced as EPICA Awards 2024 jury president. A seasoned reporter covering the media industry, Claire has held senior positions at The New York Post, NBC and Business Insider. As the only global creative prize judged by the press, The Epica Awards...
The Brill Collective has made a significant hire to its Core team in Jennifer Cook, who has joined as Associate Director of Client Services. As part of the senior leadership team expansion plans, Jennifer will work closely with Amy Brill, founder of the disruptor-model communications business, and Tryph Greenwood, Director...
In a time when cultural entertainment impact has been recently overlooked in the Lebanese cinema industry, Public Matters Lebanon (PML) steps up with its mindful film, ‘Karkha: A Village From Lebanon’ from the docuseries ‘Homes And Heroes’, which tackles the issue of immigration. Directed by the cause-oriented filmmaker Nassif Al...
NielsenIQ, the global consumer intelligence company, reveals insights on GCC shoppers as UAE shoppers are slightly more loyal to their brands vs KSA, and they will look for promotion of their brand choice. The economic growth in both regions remains robust as in KSA the rate of inflation is still...
The Beauty Creator Club, an initiative by L’Oréal Luxe Middle East has rolled out to empower and amplify the voices of talented regional content creators. This innovative program is designed to identify and elevate the most talented beauty content creators across the GCC, offering them a unique platform to amplify...
Snapchat is widely used by teens in the GCC, and their digital wellbeing remains a top priority for adults in their lives, including parents and teachers. As teens head back to school, Snapchat is launching new safety tools and resources created specifically for educators. These new resources were designed to...
Summer took on a whole new vibe this year, with Joefish agency, who for the second year in a row, set out to reimagine the season with Sunsilk. To bring their vision to life, the creative force at Joefish teamed up with three local talents: Nourie Flayhan, a renowned talented illustrator,...
As the world`s two largest smartphone producers, Samsung and Apple have been competing for their share in the global smartphone market for the past fourteen years, with the South Korean tech giant winning most of the time. Although Apple managed to reduce the difference between their annual shipments significantly, the...
Ever since it was bought by billionaire Elon Musk for $44 billion in October 2022, X, formerly Twitter, has been losing users and advertising revenue, and that hasn't changed in 2024. Although the social media platform plans to fuel its growth by using artificial intelligence (AI) to strengthen search and...
Omnicom has announced the formation of Omnicom Advertising Group (OAG). This new entity brings together several of the company’s most prominent creative networks, including BBDO, DDB, TBWA, along with agencies from the Advertising Collective, including Goodby Silverstein & Partners, GSD&M Merkley & Partners, and Zimmerman. OAG will be led by...
Saudi-based The Bold Group has appointed Saud Saadoun as the new General Manager for Bold Comms. With 14 years of experience in the industry and a history of working with major clients such as Formula 1, NEOM, Riyad Bank, DGDA and Saudi Tourism Authority, Saud's appointment comes at a pivotal...
TBWA, the Disruption Company, has named a new global leadership team for 2025. Erin Riley, current US CEO of TBWA\Chiat\Day, has been elevated to Global CEO of TBWA, with Erwan Guillou, TBWA\Chiat\Day US CFO and Global Chief Pricing Officer, appointed as Global CFO. The appointments follow the formation of Omnicom’s...
Dyson, the global technology company that conceives revolutionary products and technologies, has unveiled 'The FIRSTS', its latest campaign that celebrates pioneering women from the region who are redefining success and innovation. This initiative that didnt go unnoticed, spotlights Marwa Al Mamari, Ameni Esseibi and Samira Alkhamis, three remarkable Arab women who have become true innovators...
Production company electriclime° adds Indigo Bates to their director roster for representation throughout ANZ, APAC and MENA. A British/American director, Indigo was born and raised in London, but has spent the last ten years across multiple cities, including Paris, Buenos Aires and New York. A globally-recognised commercial filmmaker, she has...
For Emirati Women’s Day (August 28) and in recognition of the incredible achievements and contributions of women in the UAE, TBWA\RAAD invited over at the premises of the agency in Dubai influential figures from various fields, including leadership, education, entrepreneurship, and space exploration. The event celebrated these remarkable women who...
