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In Brief

NielsenIQ Retail Spend Barometer finds UAE consumers demonstrated robust spending habits in Q2 2024 Image

NielsenIQ Retail Spend Barometer finds UAE consumers demonstrated robust spending habits in Q2 2024

UAE consumers demonstrated robust spending habits during the second quarter of 2024, collectively investing a substantial USD 3.8 Billion in Fast-Moving Consumer Goods (FMCG), Technology, and Durable Goods and witnessed a 3.4% change from last year. According to the new insights from the NielsenIQ (NIQ) Retail Spend Barometer, which has been powered by GfK intelligence, UAE shoppers spent 2.3...

In Brief 10 Sep 2024
MCN Academy introduces new Graduate Program in KSA to help increase young Saudis' interest for the ad industry Image

MCN Academy introduces new Graduate Program in KSA to help increase young Saudis' interest for the ad industry

MCN Academy – the talent hub of parent company MCN – has launched a new Graduate Program in KSA, that offers Saudi National graduates the opportunity to learn, train and grow, with the potential to be recruited by some of the leading global agency brands of the industry. Aligning with the Saudi Vision 2030, the program is designed...

In Brief ArabAd's staff 9 Sep 2024
From Google Sheets to Britney Spears' Instagram: A notable case of cyber espionage known as ‘Voldemort’ Image

From Google Sheets to Britney Spears' Instagram: A notable case of cyber espionage known as ‘Voldemort’

In August 2024, Proofpoint researchers uncovered an unusual campaign that employed a new attack sequence to deliver bespoke malware. The attackers named the malware “Voldemort” based on internal filenames and strings used within the malicious software. The actors behind this malware attack are still unknown, but Proofpoint believes that it...

In Brief ArabAd's staff 5 Sep 2024