Platformance.io, the newly formed Adtech solutions provider in the MENA region, has appointed Hamza Madi as the Group’s General Manager for Emerging Markets and Solutions. Madi, a seasoned media executive with over 15 years of regional experience, will spearhead the commercial growth of the group across the emerging markets, reporting...
Waleed bin Ibrahim Al Ibrahim, Chairman of MBC GROUP, has been honored with the prestigious Cultural Institutions Award (For-Profit) at the National Cultural Awards 2024. The event – held under the patronage of Prince Mohammed bin Salman, Crown Prince and Prime Minister of the Kingdom of Saudi Arabia – recently...
Eshara, an AI-powered Arabic sign language translator using avatars, has won the 2024 UAE James Dyson Award. Developed by three talented engineering students from American University of Sharjah (AUS) – Salma Shaarawi, Mohamed Eid and Aley Eshra – Eshara addresses a critical gap in the Middle East: the lack of...
Asia-Pacific (APAC) is rapidly emerging as a global artificial intelligence (AI) powerhouse, with strategic investments fueling its ascent. Major tech companies pouring billions of dollars into the region to accelerate cloud and AI adoption is indicative of the immense potential and opportunities in this dynamic market. This evolution, driven by...
The influencer advertising industry has snowballed over the past years, growing by a whopping 480% since 2017 and reaching over $35 billion in revenue this year. This impressive three-digit growth has turned influencer ads into the fastest-growing type of digital advertising, and that won`t change in the future. According to...
As part of its social responsibility and its mission to prepare future generations for safely navigating digital age technologies, Digital Dubai has launched the “Parental Control Guidebook” under the slogan "Be with them in the digital space...and they will stay safe". Tariq Al Janahi, CEO of Corporate Enablement Sector, Digital...
FP7McCann has appointed Nick Salter as Head of Strategy – Dubai. In this pivotal role, Nick will be in charge to spearhead the agency’s strategic direction, ensuring that creativity continues to drive significant business growth for its clients. With over 15 years of experience, Nick holds an impressive track record of...
Regional marketing, communications, and transformation network, Publicis Groupe Middle East, along with Columbus Digital, an AI-powered strategy execution platform and consultancy, have entered a strategic partnership aimed at delivering a consultative, strategy-led approach enhanced by AI insights to drive business and marketing transformation. Addressing a critical challenge faced by many...
This year, the renowned banking group in the MENAT (Middle East, North Africa and Türkiye) region has announced further collaboration with Dubai Police and the Central Bank of the UAE to continue its efforts in raising awareness about rising scams and promoting safe banking practices as part of its #UnitedAgainstFraud...
Agency, Network and Holding Company of the year are the Gerety top awards and earned for the highest combined score from points given to Shortlist, Bronze, Silver, Gold, Grand Prix, and Agency of the year by country awards. This year, for the 2024 edition of the Gerety Awards, VML has...
Global creative communications agency The Romans has secured the MENA PR work for Binance, the world’s largest crypto exchange by volume. The agency will be responsible for delivering ambitious, conceptual creative PR, as well as building on the company’s strong thought leadership platform in the virtual assets space. The Romans...
AppsFlyer, the global marketing measurement, attribution, and data analytics specialist, has announced the phased global launch of its Privacy Sandbox on Android integration. Developed with close engagement from the Android Sandbox team at Google, AppsFlyer's Sandbox Attribution Reporting API dashboard is among the first of its kind to reach the...
Creative consultant Dino Burbidge will explore Out of Home creative at World Out of Home Organization (WOO) Europe's Forum in Milan from November 4-6. Burbidge, who has been one of the most popular speakers at recent WOO Global Congresses according to audience feedback, is a creative consultant specialising in the intersection...
FEER McQUEEN and Flag M Group have launched Consult FEER, the group’s brand-new marketing consultancy arm. "Consult FEER was born out of a need we identified in the region—a demand for specialized marketing consultancy that goes beyond the surface. At Flag M Group and FEER McQUEEN, we’ve refined our expertise...
Havas has acquired global digital data agency DMPG to help power its clients’ marketing transformations and unlock untapped value from advertisers’ data and technology investments. Havas’ clients across its three global practices, Media, Creative and Health, will now have access to data capabilities that deliver and measure business impact across...
