Atlantis The Royal has been named No. 9 in the global ranking of The World’s 50 Best Hotels 2024, jumping an impressive 35 spots into the top 10 and earning the Highest Climber Award 2024. Following a successful debut in 2023, the second edition of The World’s 50 Best Hotels...
Since its launch in September 2022, the Chinese shopping app Temu has been gaining share in the global ecommerce market, successfully competing with industry giants like Amazon, eBay, and Shein. Thanks to its aggressive pricing and discounts, wide product selection, and successful marketing efforts, the app, owned by the parent...
The Creative Floor Healthcare Awards, celebrated the world’s best health and wellness creative work, agency talent and clients yesterday at its 11th year extravaganza in London. Klick Health won the Most Awarded Agency; IPG Health won the Most Awarded Network; and Tim Hawkey from Area 23 picked up the inaugural...
Publicis Groupe has acquired Mars United Commerce, said to be the world’s largest independent commerce marketing company with over 1,000 employees based in 14 hubs worldwide. Winning in commerce, by changing shopper behavior to drive business results, is increasingly a core element of marketeers’ winning strategies. But activating in commerce...
Al Arabiya News Network, the renowned Saudi state-owned international Arabic news channel, announces its international expansion of its English-language news segments and the introduction of brand-new shows fronted by some of the world’s best-known journalists. Joining are a plethora of top names from the global news scene including British journalist...
Aspiring filmmakers and industry professionals had a glimpse into the future of cinema at the panel discussion The Future of Visual Effects in Filmmaking, held at American University of Sharjah (AUS) on September 10, 2024. Supported by the U.S. Mission to the UAE, the panel featured acclaimed visual effects artist...
Stagwell, "the challenger network" built to redefine marketing through its full-suite digital-first and digital transformation marketing services, has appointed Sunil John as Senior Advisor, Stagwell MENA. John will head Stagwell's forthcoming MENA office, spearheading growth and enhancing collaboration among local agencies and partners. He will also develop new client solutions, utilizing...
Hyperfusion, a provider of AI computing capability in the GCC, has entered a strategic partnership with The Game Company, a pioneering force in gaming technology. Aiming to elevate gameplay for players in the region, by leveraging Hyperfusion’s latest generation GPUs from NVIDIA and advanced software suite with The Game Company’s...
VICE Arabia has bolstered its strategic leadership team by appointing Roberta Monteiro as Associate Strategy Director in the UAE. With more than a decade of experience, Monteiro is primed to enhance VICE Arabia’s strategic offerings and drive innovation. The seasoned strategist brings a wealth of creative expertise having worked with...
Digitas ME, the Experience Integration agency part of Publicis Groupe ME, has launched MTx-- short for Marketing Transformation Experience – which has been designed to help CMOs, CDOs and CTOs orchestrate the complex and often fragmented aspects of modern marketing, by leveraging multiple layers of data and complicated MarTech architectures...
Ogilvy has launched Influence Shield, a comprehensive risk management solution designed to empower brands to safely navigate the complex and ever-evolving landscape of social media and influencer marketing. Available immediately to Ogilvy clients, the key services of Influence Shield range from risk assessment, enhanced vetting and risk categorisation to rapid response...
Smart cities are much more than advertising opportunities asserts Germany's Kai-Marcus Thäsler, an acknowledged digital expert and Managing Director of Germany's Outdoor Media Association (FAW, Fachverband Aussenwerbung e.V.). Thäsler who is at the same time, Professor of Digital Marketing at the University of Economy and Management (FOM) in Hanover will be...
OpenAI released on 12 September 2024 a new generative AI model named o1. Secretly known as Strawberry AI, the new ChatGPT o1 model - a state-of-the-art reasoning AI model - has generated substantial attention among influencers on social media platform “X” due to its notable advancements in reasoning and problem-solving...
Dentsu today announced the release of the GCC edition of its landmark global study Consumer Vision 2035: The Era of the Insight-to-Foresight Pivot, which charts the long-term consumer trends that will shape the next decade. The research shows a growing comfort level among GCC consumers for an increasing number of...
Careem Food is bringing its popular ‘Dirhams for Delays’ campaign to Abu Dhabi for the first time, running from September 2nd - October 31st. The campaign promises customers AED 1 for every minute a food order surpasses the promised delivery time (ETA), reinforcing Careem’s commitment to reliability and customer satisfaction....
