Equation Media, the independent media agency under The Network Communication Group, has appointed Fadi Zeidan as Regional Managing Director. With over 20 years of experience in media and marketing communications, Fadi brings an extensive expertise to this new pivotal role at Equation Media. His deep industry knowledge spans multiple disciplines,...
The One Club for Creativity has launched The One Show 2025, supported by an engaging call for entries campaign by creative and media agency Cutwater. This year’s call for entries is supported by an extended digital campaign from Cutwater, based in San Francisco and New York. Using the theme “The...
Idealz, the first-of-its-kind e-commerce platform, with its innovative ‘Shop and Win’ model, has joined forces with the Fajer family, business leaders in retail, luxury, and real estate in Mexico, the United States, Dubai, and Hong Kong. This strategic move aims to pave the way for Idealz’s entry into the Latin...
MBC Media Solutions (MMS), the commercial arm of MBC Group, hosted its inaugural ‘Luxury Edition’ event on Tuesday in Dubai, bringing together industry leaders and experts to explore the latest insights shaping the luxury market in the MENA region. In his opening address, Nadim Samara, Chief Commercial Officer at MMS,...
Despite the intense competition from Facebook and TikTok, which are still at the top in the number of users, Instagram remains the king of the social media landscape in terms of user growth. According to data presented by OnlyAccounts.io, the photo and video-sharing social networking app will remain the fastest-growing...
The Luum Awards is nearing deadline for its call for entries. There is just one week left for submitting cases to the 2024 Luum Awards. Entries from The Americas, Europe, Asia and Africa, and confirmations regarding participation in Luum volunteer experience and academic gathering for creatives in the Sacred Valley...
Middle East Communications Network (MCN) has appointed Zekiye Tümtürk Koray as the new Chief Finance Officer for MCN Türkiye. In this strategic role, Zekiye will collaborate closely with the leadership teams across MCN Türkiye's agencies and senior leadership team including Mehmet Koyuncuoğlu (Media), Seda Yalçın Ulusoy (WS), and Elifsu Tufan...
Bitget, a global cryptocurrency exchange and Web3 company, has partnered up with LALIGA, the world's most celebrated football league, as an official crypto partner. The collaboration unveiled at Token2049 in Singapore indicates Bitget's strategic move into the sports sector across Eastern, Southeast Asia, and Latin America. The multi-million-dollar partnership boasts...
A select group of creative leaders from the world over was invited to participate in a workshop on the "Most Important Brief" — a collaborative briefing developed by the Earth Public Information Collaborative (EPIC), a global initiative that brings together top creative leaders to develop communication campaigns to drive a...
Kekst CNC, a global strategic communications boutique, has appointed John Rynehart as Director and Head of the UAE, further strengthening its presence in the Middle East. John will oversee operations in the UAE, spearheading growth in one of Kekst CNC’s fastest-growing markets globally. “We are thrilled to welcome John to...
Serviceplan Arabia, part of the globally renowned Serviceplan Group, has appointed Hicham Soubra as Head of Production. His arrival aims to strengthen the agency’s capabilities, as it continues its rapid expansion across the Middle East, particularly in Saudi Arabia, where Serviceplan Arabia has opened two offices in the last two...
Talon Outdoor Head of Effectiveness Emily Alcorn is joining the speakers for the World Out of Home Organization WOO's first in-person Europe Regional Forum. Alcorn's theme is Effectiveness, Econometrics and Out of Home. In it she will explore how measuring the effectiveness of OOH advertising differs from other media channels...
As part of the national celebrations for Saudi Arabia’s 94th National Day, W7Worldwide, a Saudi independent marketing communications consultancy agency, has released a special video titled "This is my homeland, from end to end... we sing of our love for it." The video highlights the beauty and diversity of the...
The Epica Awards, the only global creative competition judged by journalists, is introducing a new AI-powered tool to assist its 2024 jury. This development follows last year’s exploration of AI’s potential for evaluating creativity. In 2023 the AI Jury Experiment (AIJE) used an AI to judge shortlisted entries based on...
As Saudi Arabia prepares to celebrate its 94th National Day, Snapchat is enhancing the nation’s top cultural moment with its latest AR campaign, Kingdom’s Lenscape. This multi-brand campaign reflects the spirit of unity and national pride that characterizes the occasion, bridging the gap between Snapchatters and advertisers through two unique...
