Despite a year of economic uncertainty and global challenges, Serviceplan Group — comprising brands like Serviceplan, Mediaplus, and Plan.Net, and operating across 17 global markets — has reported an impressive 11% global revenue increase and a remarkable 56% regional growth, reaching €818 million for the 2023/24 fiscal year. This achievement,...
Platformance.io, a MENA growth acquisition platform, has appointed Rawan Hussein as Growth Director. In her new role, Rawan will lead key client growth initiatives, ensuring Platformance continues to deliver innovative and impactful business results for brands across the region. With over a decade of experience driving digital strategies for leading global...
CARMA, the global media intelligence provider, has expanded its service offering to include corporate reputation measurement, with the launch of ‘Reputation by CARMA’. To commemorate the launch and demonstrate the breadth of capabilities offered by its new product, CARMA has published the inaugural Airline Reputation Report featuring eight airlines with...
The final quarter in the MENA region is set for a shopping surge as brands move from short-term promotions to year-round engagement with consumers, capitalizing on the region's evolving shopping landscape. As spending power increases across diverse demographics in the region, consumers are no longer waiting for traditional sales events...
Jack Morton, a global brand experience agency, unveiled their new research findings that explores consumers’ shifting attitudes toward data privacy and brand trust in an era where AI offers the opportunity for personalization at scale. Experience Better/Insights highlights the evolving landscape of consumer data privacy and brand trust in a...
Brand Lounge, a Dubai-based brand consultancy company, has appointed Zak McKinven as its new chief operating officer. This strategic move comes as the firm accelerates its expansion plans across the region, particularly in the Kingdom of Saudi Arabia. As COO, Zak will oversee Brand Lounge’s daily operations, focusing on enhancing...
The Romans has been awarded the PR for the Wynn Resort in Ras Al Khaimah (UAE), the world-famous hospitality and entertainment brand, as it arrives on Arabian shores. The global creative communications agency came out on top of a competitive pitch process that lasted three months. Hubbed out of the UAE, the agency...
Spark Foundry Middle East, a global media agency brand part of Publicis Media Middle East, has appointed Manal Naboulsi as Business Lead. In her new role, Manal will lead on media strategies for key luxury accounts, overseeing a diverse portfolio of brands across the region. She will focus on delivering...
FP7McCann Cairo has strengthened its long-standing partnership with McDonald’s by securing their social media account in Egypt. This new addition complements FP7McCann’s existing remit, which includes the brand and local store marketing (LSM) accounts, further solidifying a relationship that dates back to 2002. The expanded scope now sees FP7McCann Cairo...
Dentsu MENA has appointed Saadeddine Nahas as Head of Product and Partnership. In this strategic role, reporting to Ramzy Abouchacra, Media Practice President of dentsu MENA, Nahas will lead the strategic development and implementation of innovative product stacks to elevate the competitiveness of dentsu’s media solutions. Saadeddine will be responsible for...
SOCIALEYEZ, a Middle East digital agency, is participating as a Gold Sponsor at WETEX 2024, a platform for sustainability and innovation. From 1st to 3rd October, the event will bring together thought leaders, innovators and businesses driving the future of environmental responsibility. Guided by the philosophy, ‘Create, no matter what,’...
Careem, a Dubai-based super app with operations in over 70 cities, covering 10 countries across the Middle East, Africa, and South Asia regions, is partnering with Allo Beirut, the Lebanese street food concept to donate 10 dirhams to support displaced communities in Lebanon with every meal ordered through the Careem...
Alight Media Founder and CEO Matthew Dearden will lift the lid on Retail Media at the World Out of Home Organization's (WOO) forthcoming Europe forum in Milan from November 4-6. Dearden, Founder and CEO of Alight Media and a former President of FEPE International, will address Retail Media: Reality & Myth....
Although traditional PCs remain the number one choice for most consumers buying a new device, the surging demand for AI-driven applications has boosted the popularity of AI PCs, both in consumer and professional sectors. This trend is expected to continue in the following years, with AI PC gaining a much...
Chinese smartphone vendors Xiaomi, Oppo, and Vivo have seen their sales skyrocket over the years, becoming serious competition to the two largest players in the market, iPhone and Samsung. According to data presented by Stocklytics.com, the three smartphone vendors have collectively shipped more than 2.6 billion devices in a decade....
