NielsenIQ (NIQ), the global consumer intelligence company, has released its much-anticipated Mid-Year Consumer Outlook: Guide to 2025 report, identifying macro catalysts across industries. The report anticipates that global consumers will spend $3.2 trillion more in 2025, representing nearly 6% growth compared to 2024, according to World Data Lab. In KSA,...
Ever scrolled through Instagram or TikTok and felt a sudden rush to buy something before it's gone? You’re not alone. A new study published in the Journal of Business Research, investigates how a “fear of missing out” (FOMO) and intense brand passion are pushing many consumers toward compulsive buying –...
Dubai Humanitarian has been awarded a Gold Stevie Award in the 2024 Stevie Awards for Technology Excellence under the category of Technology Breakthrough of the Year. Open to organizations worldwide, Dubai Humanitarian’s win marks a significant milestone on the global stage. The Stevie Awards for Technology Excellence is an international...
The MENA Digital Awards (MDA) has revealed the shortlist for its 2024 edition, recognising the best digital campaigns from across the MENA region. These shortlisted campaigns highlight creativity, innovation, and excellence in digital marketing, demonstrating the profound impact digital transformation is having across industries. This year's MDA attracted a record...
The Loeries, Africa & the Middle East's premier award for creative excellence in advertising and brand communication, has officially launched the 46th annual Loeries Creative Week, taking place from October 7-11 in The City of Cape Town. Each year, the creative community from Africa & the Middle East converges in...
Lebanon’s Sagesse Sports Club, founded in 1943, and its professional basketball team, announces the signing of The MediaVantage Group as a new sponsor for the upcoming 2024/25 season. This important partnership marks a first for Sagesse, as the club continues to grow its basketball operations in anticipation of one their...
Shakespeare Communications, a boutique public relations agency based in the UAE, has added Oxygen, a HubSpot Diamond Solutions Partner, to its client portfolio. With an established presence in Greater China and Dubai, Oxygen is renowned for its expertise in CRM integration, digital transformation, AI, and award-winning marketing strategies. As the first...
Dubai International Chamber, one of the three chambers operating under the umbrella of Dubai Chambers, has successfully supported the expansion of Dubai-based energy drinks company Surge Energy Drink into Azerbaijan. The chamber assisted the company with entering into an agreement to distribute its products in the Azerbaijani market, representing a...
Following the recent establishment of the Dubai Staffing Business Group (SBG) under the umbrella of Dubai Chamber of Commerce, the group convened for its first Annual General Meeting (AGM), led by Chairman David Stockton. The SBG serves as a crucial platform to promote the interests and growth of its members...
Dubai Chamber of Commerce, one of the three chambers operating under the umbrella of Dubai Chambers, has announced details of the agenda for Sustainability Week 2024, which takes place from 7–11 October. The five-day programme will focus on the role of digitisation and artificial intelligence in the development of sustainable...
Boston Consulting Group (BCG), in collaboration with Global Cybersecurity Forum (GCF), unveiled its "2024 Global Cybersecurity Workforce Report" at the GCF Annual Meeting 2024. Titled "The Global Cybersecurity Workforce Shortage and Skills Gap: A Threat We Cannot Ignore," the report highlights a significant global shortfall in cybersecurity professionals despite considerable...
Cartoon Network MENA has partnered with popular Roblox YouTuber Rawaf to launch an exciting Teen Titans Go! Treasure Hunt Challenge on Roblox’s Cartoon Network Game On! platform. Launching on October 1st, 2024, this collaboration invites players and fans to participate in a thrilling virtual treasure hunt set on Teen Titans Go! Island. With...
Strategists worldwide are looking for opportunities to demonstrate their value, as budget cuts and the evolution of AI disrupt the discipline. These are key findings included in The Future of Strategy 2024 report, recently released by WARC, a reference in marketing effectiveness. This annual WARC study highlights key challenges facing...
1001, the hyper-localized streaming platform in Iraq, has chosen UAE-based agency Talent Plus as its exclusive media representative partner for all campaigns across the MENA region and Iraq. Launched in March 2023, 1001 quickly became Iraq’s #1 streaming app with three million unique users. Backed by Sharqiya Group, Iraq’s largest media...
Senior marketing leaders from Budweiser, McDonald’s, PedidosYa, Pernod-Ricard and Kraft Heinz have been appointed as the five jury chairs for The WARC Awards 2025. The global WARC Awards honour the best marketing campaigns from around the world that showcase how strategic thinking leads to effective impact for brands and business. ...
