Moleskine's Brand & Communication Creative Officer, Anna Meneguzzo, has joined the speaker line-up for the World Out of Home Organization/WOO's forthcoming Europe forum in Milan from November 4-6. Meneguzzo, who spent 21 years as a Creative Director in ad agencies before joining Moleskine, will explore how the proliferation of digital screens is...
In an era where consumers expect more from brands, merely adhering to ethical guidelines is no longer sufficient, according to new research by the University of Portsmouth. People now expect brands to act morally, demonstrating care, compliance with rules, and the competence to deliver on their promises. But what does...
Serviceplan Group Middle East has appointed Sajju Ambat as Director of Creative Strategy & Insights. With his extensive experience in brand building, business scaling, and campaign effectiveness, Sajju brings over 15 years of expertise to his new role, having led successful campaigns for global brands such as Nestlé, Unilever, Pepsi,...
At the 46th Loeries event held in Cape Town, South Africa, Dani Richa, Chairman BBDO EMEA was named as the 2024 inductee into the prestigious Loeries Hall of Fame. Dani Richa is the first industry leader from the Middle East to earn such a recognition. He was handed the award while delivering a...
SunKiss, the UAE suncare brand, believes that true sustainability starts with rethinking how we consume everyday products. Therefore, it has introduced its Refill Programme, designed to significantly reduce plastic waste and promote a more sustainable approach to suncare. Their SunKiss ‘Forever’ aluminum bottles, are endlessly refillable and infinitely reusable. Lightweight, corrosion-resistant, and fully...
The advent of OpenAI’s ChatGPT in 2022 revolutionized humanoid robotics, allowing for task execution without explicit programming. As developed nations grapple with labor shortages from aging populations and declining birth rates, the demand for automation grows. Humanoid robots are emerging as vital solutions, particularly in eldercare, yet their successful integration...
Android and iOS have been battling market dominance for more than a decade, and their constant rivalry has driven innovation and improved user experiences in the smartphone segment. Although both platforms introduced innovative features with each new version, outdoing their competitors and constantly raising the bar to meet evolving user...
Raising curiosity and awareness on space exploration missions, oral hygiene specialists Dabur Herb’l Toothpaste’s new #SpaceCalling campaign has been designed to mesmerize Gen Alpha. After its successful run in the UAE, the campaign has been relaunched in the Kingdom of Saudi Arabia with renewed vigour to motivate youngsters in the...
Europe has overtaken North America in terms of Out of Home (OOH) revenue and one of the key reasons is an increased emphasis on effective creativity. This, in concert with new technology, is driving the impact of OOH on the continent and is one of the main themes of the...
MBC AL-AMAL, the corporate social responsibility (CSR) arm of MBC GROUP, marks Breast Cancer Awareness Month 2024 with the launch of a health campaign across the region throughout October. Taking place under the slogan: “لن تحاربوا بمفردكم بالأمل نحن ندعمكم” (“You will not fight alone… With hope, we’re supporting...
YaLLa Esports, the esports media company and tournament organizer in the MENA region, has promoted Teemu Koski to Chief Growth Officer (CGO). Koski, formerly YaLLa’s Vice President of Media Business, is introduced as having played an instrumental role in delivering the highly successful first season of the YaLLa Compass Circuit,...
The Mediaplus Group, part of the Serviceplan Group, has won the pitch to take over responsibility for Bosch's international media account with immediate effect. The account covers markets in Europe, Asia, Australia, New Zealand, Africa and the Middle East. Lead agency Mediaplus Cologne will take responsibility for media strategy, buying...
Dentsu MENA announced the release of a recent research measuring attention across five social, video and contextual platforms in Arabic for the first time. The 'Unlocking the Currency of Attention KSA’ study, conducted in partnership with Lumen Research, Teads and Snapchat, aims to help advertisers move from views to attention and...
The UAE Game Makers Competition, supported by Tawazun Council and Space 42, and organized by Endless Studios, concluded its second on-ground Game Jam event that took place over the course of three days from October 5th to 7th 2024, at Pixoul Gaming, Al Qana in Abu Dhabi. As part of...
Sumsub’s ‘Beast’ campaign has clinched several wins at the recent Muse Creative and w3 Awards. With an innovative concept and dynamic strategy by global marketing agency Crowd, including three comedic films produced by electriclime° in Singapore, the campaign sealed ten awards across the two competitions. Sumsub’s "Beast" campaign aimed to...
