Following a competitive pitch, McCann Content Studios has secured the social media remit for General Mills' Betty Crocker brand. The win is testament to the connected offering across FP7McCann who manage the brand’s creative remit as well. The expanded role strengthens the agency's position as Betty Crocker’s creative partner and highlights...
beIN MEDIA GROUP has announced a multi-year volume deal with Paramount Global Content Distribution, brining exclusive premium entertainment content to the Middle East and North Africa (MENA). The new licensing deal will grant beIN exclusive Pay TV rights in English, subtitled in Arabic, in the MENA region, as well as...
The One Club for Creativity has announced the top global creatives from around the world who will serve as Jury Presidents for The One Show 2025.These esteemed creatives will lead judging for each discipline, and have a vote on the work. There is no president representing the Middle East region....
Vivendi, the French mass-media holding company, is set to hold a shareholders’ meeting on December 9 in Paris to vote on the company’s plan to split into four separate entities. Headquartered in Paris, Vivendi owns Groupe Canal+, Havas, Gameloft, Prisma Media, Vivendi Village, and Dailymotion, and is a majority owner...
Saudi-based JUMMAR PR & COMMUNICATIONS agency has signed an agreement with Burgerizzr, the largest fresh burger fast-food chain in Saudi Arabia, to handle their public relations. On October 13, Saudi Exchange (Tadawul) approved Burgerizzr's application to move from the Nomu Parallel Market to the Main Market, with a capital of...
Naren Patel, formerly Managing Director of Out of Home media owner Primesight, has joined OOH Capital, the global Out Of Home advisory company. Naren was appointed Managing Director of Primesight in 1995 and then floated the business on the London Stock Exchange. Two years later he sold Primesight to STV...
FP7McCann MENA has appointed Nourhan Moaz as Creative Director for FP7McCann in Saudi Arabia. This strategic move aims to bolster MCN's leadership team in a key market, strengthening the company's commitment to enhancing its creative capabilities in the region. With over 14 years of experience within the FP7McCann network, Nourhan...
MSL Group Middle East, the communications and PR agency under Publicis Groupe Middle East, has appointed Nadin Al-Alami as Business Lead, overseeing all operations in Saudi Arabia. In her new role, Nadin will be at the forefront of driving the agency’s growth, strengthening client relationships and pursuing new business opportunities....
Braze, a customer engagement platform that empowers brands to “Be Absolutely Engaging”, has appointed Sharif Kotb as Area Vice President for GCC. This appointment builds on the company’s planned expansion of its footprint into the region, including plans to open an office in Dubai. Kotb, who previously held a leadership...
AppsFlyer has released the 17th edition of its Performance Index, ranking the top media sources in mobile advertising across five regions and six app categories. The latest version of the Index, which originated in 2015, revealed that non-gaming media investment led to market growth, in which app install ad spend...
Zoom Video Communications Inc (Zoom) has recently unveiled a wide array of new and upcoming platform enhancements powered by generative AI (GenAI) at its annual showcase event “Zoomtopia 2024.” The announcements were compelling for their sheer volume, breadth, and substance and continue the renaissance of Zoom’s platform that began one...
Research from Nokia reveals that 60% of Communications Service Providers CSPs in MEA region are adopting 5G to enhance their digital transformation. While 4G subscriptions are projected to stabilize by 2027, 5G adoption is anticipated to surge dramatically, signifying a pivotal shift in the region's technological landscape. In addition, Nokia’s...
WARC, the global reference in marketing effectiveness, has announced the first judges for the WARC Awards for Middle East & Africa 2025 in association with LIONS, celebrating the region’s best strategic and effective marketing ideas that have driven business growth. The esteemed jury panel of top industry experts from across...
Two ambitious young entrepreneurs are about to revolutionize the way students in the UAE save money. This November, Najib Mikati, a senior at the American School of Dubai, and Naji Faqihinejad, a freshman at George Washington University, will launch Smartpocket—a groundbreaking mobile app that provides exclusive discounts and smart savings...
Microsoft, in partnership with local UAE government entities, has launched of the AI National Skills Initiative, a comprehensive AI training program aimed at upskilling 100,000 government employees across local government institutions in Abu Dhabi, Dubai and Sharjah. The 12-month program, unveiled on the opening day of GITEX Global 2024, will...
