Duracell has appointed Grey Group MENA to lead all its brand communication for the region.The agency will be in charge of boosting the brand’s image, exposure and performance in the MENA marketplace.According to Karim El Masry, Duracell’s Senior VP for Central Eastern Europe, India, Middle East and Africa (CEEIMEA), on...
Key leadership appointments have been announced for operations in the Levant market: Wilson Issa has been named Executive Vice President, Publicis Media, Levant Joyce Hallak has been named General Manager, Starcom Levant and Head of Business Transformation of Publicis Media Levant Paul Seif has been named General Manager, Mediavest | Spark Levant
Elda Choucair, managing director of PHD UAE, has stepped up to the role of CEO of PHD MENA. Filling in her shoes is Luca Allam, former general manager of PHD Dubai.Choucair has been with Omnicom Media Group (OMG) MENA – PHD’s parent company – since almost 11 years, of which...
MAM Food Co appointed CHEIL MENA as its lead creative advertising agency for, America’s fifth-largest pizza brand, Papa Murphy’s in the UAE. Effective immediately, CHEIL will provide a full suite of strategic and creative services for Papa Murphy’s including brand strategy, design and advertising activities aimed at building brand awareness...
Ooredoo and MBC Group have signed a seven-year partnership granting Ooredoo the exclusive rights in Qatar to some of the most popular High Definition (HD) channels, offering customers an incredible range of entertainment and MBC premium content. The agreement was signed by Waleed Mohamed Ebrahim Al Sayed, Chief Executive Officer,...
J. Walter Thompson MENA and Google MENA have entered into a partnership that debuted with a global first, the technology company’s 'Google All-Stars Academy' - a programme designed to propel the communications agency into the next level of digital engagement with consumers. This exclusive workshop, is a four-day intensive programme-- held...
Hill+Knowlton Strategies appoints Bashar AlKadhi as the new Chief Executive Officer for the MENA region. He replaces Sconaid McGeachin, who will transition in to the role of senior vice president, EMEA where she will have a special responsibility for talent and professional development in the EMEA region. She will also oversee...
Grey Group MENA has partnered with Lebanese food company Daher International Food Co (DIFCO) to develop the leading cereal manufacturer’s creative strategies in Lebanon and the Middle East region. Grey’s Beirut team will be in charge of the brand management, creative, digital and social media campaigns for all DIFCO brands,...
One of Europe's largest hotel companies, Rezidor Hotel Group has assigned its EMEA PR duties to Ogilvy PR, as it steps up growth plans across the region. The PR firm will be working across corporate communications, brand, marketing, and employee engagement for the Group’s portfolio of brands that includes Radisson...
Following an initial investment made in 2015, J. Walter Thompson Company acquires a majority stake in WANDA Digital, a leading independent digital agency in Turkey. Founded in 2006 and employing around 80 people in Istanbul, WANDA's clients include Media Markt, Nestle, Turkcell, Ülker and Unilever. The agency offers a range...
Ahmad Abu Zannad has been promoted to the position of regional strategy director Leo Burnett for the GCC. Zannad previously served as head of strategic planning at Leo Burnett KSA before being promoted general manager of the Riyadh office a year before taking on his current position, in Dubai. Before...
Following a pitch, flydubai appoints global media company, OMD (part of the Omnicom Media Group), to manage its media communications brief across its network and work on its media planning and buying activities, placing high value on data and analytics. Since launching in 2009, flydubai has expanded its network. It...
Dentsu Aegis Network acquired gyro, the largest independent global creative agency dedicated exclusively to business-to-business (B2B) marketing.Following this acquisition, Dentsu Aegis MENA will add a B2B offering to its product porfolio in the region. The Dubai office, which opened in 2007, counts brands such as EMAAR, Jumeirah, Emirates NBD and...
Ezdan Holding Group and ELAN Media, the media arm of ELAN Group have recently signed a partnership where ELAN Media will be the exclusive media representative for Ezdan Mall, which is located in a strategic geographic and commercial hotspot in the Gharafa area of the city of Doha in Qatar. ...
Following a pitch held in May 2016, Beirut-based Angstrom has been awarded the Renault-Dacia advertising account. Collaboration has started on August 1st, 2016. Angstrom will be responsible for providing Renault and Dacia strategic, creative and production services. In a first comment on the new account win, Angstrom’s Chairman & CEO,...
