Publisher Condé Nast International announced that a Middle East edition of Vogue is scheduled to launch this autumn. Vogue Arabia will be the 22nd worldwide version of the fashion magazine and will make its debut in the region as an English and Arabic language website, with a print edition to...
LinkedIn MENA has appointed industry veteran Nicolas Roux as its first ever Head of Agencies for MENA’s LinkedIn Marketing Solutions, based out of Dubai, UAE.In his role, Roux will be responsible for the strategic partnerships and executive-level engagements with key media holding companies and all of the agencies within them....
According to a new study from Juniper Research, global digital advertising spend across mobile, wearable and online devices are expected to double by 2020, exceeding $285 billion with estimates that ad blocking is expected to cost publishers $27 billion in lost revenues in the next five years.That's up from an...
Basic Lead is slated to launch a new DISCOP market in Dubai next year, with the organisation forecasting the attendance of more than 1,500 delegates.The next DISCOP edition, which is set to take place next year from January 29 to 31 at the Madinat Jumeirah resort in Dubai, targets countries...
The second staging of the MENA edition of Festival of Media (FoM MENA) concluded with OMD being named ‘Agency Network of the Year’ following its stellar performance at the awards ceremony. The network collected a record number of 11 trophies – comprising three Gold, two Silver and six Bronze –...
Cadbury has hired Elvis as its global digital creative and social agency without a pitch. 
Elvis already handles digital and social activity for all of Cadbury’s brands in the UK. It beat AKQA and We Are Social to the business in 2014.
The agency will now take on work in other markets,...
CNN has unveiled new state-of-the-art broadcasting facilities at its redesigned Middle Eastern hub in Abu Dhabi.The network has completely reconfigured its studio, which is home to CNN’s flagship current affairs programme, 'Connect the World' with Becky Anderson. The facility now features the very latest HD broadcasting equipment and a re-imagined...
Rani Refreshments in partnership with UM Labs, the technology & innovation division of UM MENA recently launched an innovative multi screening execution at the Comic Con Dubai 2016. This on-ground media execution was crafted by combining old stream media - projection screens and the most consumed channel – mobile. UM...
At a recent network meeting, where more than 300 heads from TBWA agencies around the world gathere in Cape Town, South Africa, to share insights and thought provoking presentations, Jean-Marie Dru, TBWA’s Chairman, and Troy Ruhanen, the Global Network’s CEO, presented Ramzi Raad, Chairman of the TBWA\\RAAD Group – and...
Following a competitive, multi-agency pitch, Emirates Airline, selects Leo Burnett Dubai as its new full-service advertising agency, effective June 2016. The agency will be tasked with developing strategy, creative, trans-creation and various adaptations for the business needs of Emirates Airline in the MENA region. This would include the Gulf, including...
J. Walter Thompson Company recently announced the second year of its Helen Lansdowne Resor (HLR) Scholarship, a pioneering international opportunity designed to support and promote talented, creative, female advertising students.Named after Helen Lansdowne Resor, the industry’s and J. Walter Thompson’s first female copywriter, the HLR Scholarship aims to support young...
Walid Hadid has joined OMD MENA in the newly created role of head of analytics to provide clients with an even more holistic, integrated service. Previously the head of analytics at OgilvyOne, Hadid has more than 20 years of experience in developing, implementing and leading analytics solutions, having worked in...
After 13 years of service, Choucrallah Abou Samra, CEO of Omnicom Media Group MENA in Saudi Arabia, will leave his position in June. Faisal Shams, currently General Manager of OMD in the kingdom, will assume the leadership of the group’s three offices in the KSA.Abou Samra has enjoyed a notable...
Unisono, one of the leading strategic creative agencies in the Middle East, has been inaugurated into the REBRAND 100 Hall of Fame, making it the first Middle Eastern agency to be recognised and only one of 25 globally.The inauguration is a great accomplishment for any branding agency, underscoring the firm’s...
Jihad Hachem has recently been promoted from Senior Finance Director to CFO at Mindshare UAE. Hachem spent the last twelve years of his career at Mindshare, having started as a senior accountant at MediaINSIGHT’s Beirut office, a Mindshare affiliate. Hachem moved to Mindshare UAE in 2008 and since then "he has...
